IMG’s Francis to become chief business officer amidst wider restructuring
Heavyweight sports marketing agency IMG is creating two new senior leadership roles - a chief business officer (CBO) and a …
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BeIN adds to motorsport portfolio with WEC deal across MENA, APAC
BeIN Sports, the major international broadcaster, has snapped up rights to motor racing's FIA World Endurance Championship (WEC), in a …
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NHL rebounds from poor 2025 with viewership growth across ESPN, TNT in ’26
TNT Sports, the WBD-owned US linear network, has delivered its strongest year of regular-season NHL ice hockey coverage to date, …
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FIBA adds XTB to global partner portfolio
Global basketball governing body FIBA has unveiled investment platform XTB as a new global partner.The new agreement, which runs through December 2027, …
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Kayo Sports lands rights to Bangladesh home series
Kayo Sports, the sports streaming platform of prominent Australian pay-TV broadcaster Foxtel, has secured exclusive rights to the upcoming 2026 …
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Nine reclaims Netball Australia rights in ‘landmark’ deal
Australia’s commercial broadcaster Nine Network has landed a five-year partnership with the Netball Australia governing body for exclusive rights to …
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Brisbane 2032 secures first founding partner with Australia’s CommBank
The organizing committee behind the upcoming Brisbane 2032 Olympic and Paralympic Games has announced Commonwealth Bank (CommBank), the Australian multinational …
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NBA regular-season viewership gains show early benefits of new rights deals
Coverage of the 2025-26 NBA regular season secured high domestic ratings in the first year of the league's new media rights …
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Swiss SailGP Team land Explora Journeys as title sponsor
The Explora Journeys luxury ocean travel brand has expanded its sports sponsorship activity by becoming the title partner of sailing’s …
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Super Rugby suffers latest blow as Moana Pasifika to dissolve
In a major blow to the regional Super Rugby Pacific club tournament, the Moana Pasifika franchise has announced that it …
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NHL adds P&G Canada as regional partner
North American ice hockey’s top-tier NHL has secured a new regional partnership with consumer goods giant Procter & Gamble, in …
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McIlroy’s Masters repeat draws high viewership on CBS
The final round of golf’s 2026 Masters attracted strong viewership across the US, with an average of nearly 14 million viewers …
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DFB to launch 24/7 pay-TV channel in May
The German Football Association (DFB) is set to go live with its own pay-TV channel in late May, via a …
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Iris continues IMG rights sweep with LPGA global distribution agreement
The UK-based Iris Sport Media agency has now expanded into golf, striking a long-term deal with the Ladies Professional Golf …
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Betway returns to Jockey Club sponsorship slate for 2026
The Jockey Club, the prominent UK horse racing organization, has reunited with sports betting brand Betway, which will sponsor 10 …
