Texas private equity firm takes control of Serie A’s Hellas Verona
Presidio Investors, a US private equity firm, has completed a deal to buy Hellas Verona, of Italian soccer’s top-tier Serie …
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Revolut expands into women’s soccer with Man City deal
Revolut, the digital financial services company, has broadened its sports sponsorship portfolio by becoming a global partner of English women’s …
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IPC sets record marks for digital engagement
The International Paralympic Committee (IPC) governing body’s digital channels have experienced a record year in 2024 in terms of video …
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Infront and IOC in archive partnership through 2028
A major deal between Infront and the International Olympic Committee (IOC) has been struck, through which the Switzerland-based sports agency will manage the …
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Six Nations back on Rai through Sky sublicense deal
European rugby union’s Six Nations national teams tournament will return to free-to-air (FTA) in Italy after state broadcaster Rai agreed a …
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Norman steps back as LIV Golf chief, O’Neill finally in
The breakaway LIV Golf tour has appointed experienced sports executive Scott O’Neill to the role of chief executive officer (CEO), …
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Singapore Airlines and F1 extend race title sponsorship through 2028
The Singapore Airlines national flag carrier has signed a deal to maintain its title sponsorship of the Formula 1 Singapore …
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FanDuel renews PGA Tour partnership through 2027
The PGA Tour elite golfing series has renewed and expanded its partnership with US sportsbook FanDuel.FanDuel, the official betting operator …
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LaLiga and Mondelez strike deal through 2026-27
Spanish soccer’s top-tier LaLiga has struck a commercial deal with North American snack giant Mondelez International.A tie-up is in place …
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European Athletics renews with Würth Modyf as official partner
The European Athletics governing body has renewed its partnership with workwear manufacturer Würth Modyf for the 2025-2027 commercial cycle.The extension will see Würth …
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Sportsbet.io pots title sponsorship rights for trio of WST events
Sportsbet.io, the online sports betting platform, has taken on a two-year title sponsorship role for a trio of English snooker …
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How the momentum of women’s sports will accelerate in 2025
Women’s sport is a hot topic that can no longer be ignored. There has been an accelerated growth and level …
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Spanish media rights for 2026, 2030 World Cups now out to tender
Media rights for the next two editions of soccer's showpiece FIFA World Cup have hit the market in Spain.The process …
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Sportdigital lands ACB rights in DACH countries through 2025-26
Sportdigital, the German sports-focused linear channel, has agreed a rights deal to show Spanish basketball’s ACB competitions in the DACH …
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Q&A with James Yang, Tencent’s senior director of global esports
PUBG Mobile is a free-to-play battle royale video game adaptation of the PC and console game PUBG: Battlegrounds, co-developed by …
