L’Oréal partners with PSG in first soccer deal
French soccer giants Paris Saint-Germain (PSG) have announced a new partnership with L'Oréal Groupe, the personal care company, through 2028.Through …
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Friedkin Group eyes sale of Everton after less than two years
The Friedkin Group, the business and investment consortium led by US businessman Dan Friedkin, is seeking to sell off at …
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BeIN takes more Wimbledon rights in four-year Asia deal
International pay-TV heavyweight BeIN Sports has snapped up exclusive rights in nine markets across Southeast Asia, as well as Hong …
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US, UK events headline revamped WRC 2027 calendar
Motor racing’s World Rally Championship (WRC), the rally classification’s elite series, has confirmed that it will return to the US …
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Sportradar sells off Atrium Sports for $170m
Sportradar, the sports technology and data giant, has unveiled the sale of its Atrium Sports business - acquired in early …
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Ligue 1 readies five-season domestic media rights tender
French soccer's LFP governing body is preparing to launch a domestic rights tender for the 2027-32 cycle, after originally planning to keep the …
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NBA vows to create better European basketball model, commits to new league
The NBA remains committed to launching a new league in Europe despite shareholders at Euroleague Basketball rejecting an offer to …
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Čeferin accepts UEFA proposal to return for fourth term as president
European soccer governing body UEFA has announced that its president, Aleksander Čeferin, has accepted a proposal from all 55 UEFA …
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Deep Dive: LIV 2.0’s $300m funding win hit by Rahm exit news
What happened?The week started out well for LIV Golf, with the beleaguered international golf tour announcing it had secured up …
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Global partnership between Premier Sports and IRL for World Cup streaming
Pay-TV network Premier Sports has entered into a significant global streaming partnership with the International Rugby League (IRL) governing body, …
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Doordash serves up Australian Open partnership
Food delivery service DoorDash has continued its recent spate of sports sponsorships by striking a deal with the organizers of …
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BKB continues Mexican expansion with TV Azteca broadcast deal
BKB Bare Knuckle Boxing, the nascent combat sport promotion, has struck a new broadcast deal in the Mexican market with …
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DAZN extends global FTA Extreme H deal
Extreme H, off-road motor racing’s hydrogen-based series, has renewed its global broadcast agreement with sports streaming giant DAZN.Under the extended …
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Real Madrid tuck into Uber Eats deal, Chelsea drive through GAC partnership
Spanish soccer giants Real Madrid have brought in food delivery service Uber Eats as a new club partner.Through a three-season …
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Manchester wins bid to host 2031 Netball World Cup
England will stage the Netball World Cup for the fourth time in 2031, with Manchester named the host city of …
