Kushner, Iger, acquire LA Lakers in shock deal for record $12bn valuation
In a shocking move that once again shakes up the basketball landscape in the US, businessman Mark Walter, the chief …
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Google soccer sponsorship surge continues with Barca deal
European soccer heavyweights Barcelona (Spain) and Marseille (France) have both been commercially active in the last 24 hours, as they prepare …
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J.League taps IMG to lead global sponsorship push
Japanese soccer’s J.League organizer has tapped global sports and media agency IMG to lead a new global sponsorship push as …
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Laver Cup to be shown on Sky in UK; adds Stella Artois to sponsor ranks
UK pay-TV heavyweight Sky has snapped up rights to men's tennis' Laver Cup tournament later this year, adding to its extensive …
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Generali to title sponsor first Hexagon World Series event in Madrid
The Hexagon Cup padel event will serve as the first official tournament of the new Hexagon World Series (HWS), with …
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Google soccer sponsorship surge continues with Barca deal
European soccer heavyweights Barcelona (Spain) and Marseille (France) have both been commercially active in the last 24 hours, as they prepare …
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J.League taps IMG to lead global sponsorship push
Japanese soccer’s J.League organizer has tapped global sports and media agency IMG to lead a new global sponsorship push as …
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Laver Cup to be shown on Sky in UK; adds Stella Artois to sponsor ranks
UK pay-TV heavyweight Sky has snapped up rights to men's tennis' Laver Cup tournament later this year, adding to its extensive …
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Generali to title sponsor first Hexagon World Series event in Madrid
The Hexagon Cup padel event will serve as the first official tournament of the new Hexagon World Series (HWS), with …
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FIH in major commercial tie-up with JSW ahead of World Cup
The JSW Group, the Indian conglomerate with businesses in the steel, energy, cement, and infrastructure sectors, has become a global …
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Capital One retains naming rights for Washington D.C. arena through 2047
Monumental Sports & Entertainment (MSE), the cross-sport club ownership group focused on the Washington D.C. area, has agreed a 20-year arena …
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LaLiga extends with ESPN, DSports in South America; new Sport Klub tie-up
Spanish men's soccer's top-tier will continue to be shown in South America - excluding Brazil - by a combination of …
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Yankees secure $2.6bn from Apollo in debt and equity deal
The New York Yankees, the iconic Major League Baseball (MLB) franchise, has confirmed a major $2.6 billion financing agreement with …
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NFL adds another commercial partner in Australia as Westfield lines up
Westfield, the international shopping center chain, has struck a new partnership with American football’s elite NFL covering the Australian market, …
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Disney+ lands Formula E streaming rights in US, international markets
The Disney+ OTT platform will serve as the global streaming home of Formula E, the all-electric motor racing series, from …
