Stifel renews with US Ski and Snowboard in record deal
Investment banking firm Stifel has extended its title partnership agreement with the US Ski and Snowboard national governing body until 2034.The …
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Booking.com expands into US women’s sports with WNBA, NBA included
North American men's basketball's top-tier NBA has brought in Booking.com, the travel fare aggregator website, as a new commercial partner.A multi-year …
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Legends elevates O’Neil to chief marketing officer
Legends, the premium experiences company, has promoted Matt O’Neil to chief marketing officer of its combined business with ASM Global.In his …
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Sweden’s SVT snags multi-year WTT rights after Möregårdh success
Swedish public-service broadcaster SVT has agreed a new multi-year broadcast partnership with the World Table Tennis body to show its elite …
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PFL further expands with Oceania league, Nine in as media partner
The Professional Fighters League (PFL), the international mixed martial arts (MMA) promotion, is continuing its global expansion with the launch …
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DAZN renews LaLiga rights in Belgium through 2030-31
Global sports streaming service DAZN has announced a five-year extension to its broadcast rights partnership with Spanish soccer’s LaLiga in the …
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FFF seeks to adopt Premier League model to reshape French soccer
The French Football Federation (FFF) has unveiled plans to revamp the domestic soccer governance structure and replicate the English Premier …
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Avery Dennison in five-season extension as EPL licensing partner
The commercial licensing tie-up between English soccer's top-tier Premier League (EPL), and global sportswear branding and labeling firm Avery Dennison has …
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Whisper makes senior production hires in US and UK
UK sports and TV production firm Whisper has hired Lizzie Narey and promoted Jamie McIntosh to senior production roles in …
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Q1 results bring revenue and profit boost for Sportradar
Sports data and technology heavyweight Sportradar recorded significant year-on-year (YoY) increases in both revenue and profit during the first financial …
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DP World Tour and Husqvarna in three-tournament sponsorship deal
European golf's DP World Tour has brought in Swedish robotic lawnmowing specialist Husqvarna as a new commercial partner, in a tie-up …
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Trendyol brought in as EuroLeague Final Four sponsor
Euroleague Basketball, the organizer of top European club competitions, has unveiled e-commerce marketplace Trendyol as a new sponsor of its …
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DAZN extends LaLiga rights in Germany and Austria, adds Switzerland
DAZN, the international sports streaming service, has retained rights to Spanish soccer’s LaLiga in Germany and Austria for a further …
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TNT Sports secures early Premiership Rugby renewal to 2031
TNT Sports, the UK pay-TV giant owned by Warner Bros. Discovery (WBD), has agreed a long-term renewal of its domestic …
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Nine Network lands Rugby World Cup rights through 2029
Australia’s free-to-air commercial broadcaster Nine Network has struck a new exclusive media rights agreement with the World Rugby governing body …
