Women’s Euro 2025 partnership splurge continue as Wiesenhof signs on
Wiesenhof, the Germany-based poultry company, has again partnered up with European soccer’s governing body UEFA, this time in a sponsorship …
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Canal Plus back with EPL exclusivity in Poland in three-season deal
International pay-TV broadcaster Canal Plus will take over exclusive rights from Viaplay to English soccer’s Premier League for the next …
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Intersport named partner of 2025 IHF Men’s World Championship
Intersport, the international sport and media agency, has been brought in an official partner of the International Handball Federation’s (IHF) 2025 …
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Serie A and Meta in anti-piracy collaboration
Italian men’s soccer's top-tier Serie A and social media heavyweight Meta (owner of the popular Facebook and Instagram sites) have …
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Surplus of €26.8m revealed in final Paris 2024 budget
The budget for the Paris 2024 Olympic and Paralympic Games has now been closed, with a surplus of around €27 …
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Brazil to make MotoGP return from 2026 in five-year deal
Dorna Sports, the promoter of MotoGP, the elite tier of motorcycle racing, has announced a new five-year deal with the …
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ACB expands broadcast presence in Asia and Africa, partners Kumho Tire
Spanish basketball’s ACB organizing body has expanded its TV coverage agreements in Asia and Africa with new agreements in China …
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Belgium changes gambling sports sponsorship laws for 2025
Belgium’s Gaming Commission, the Kansspelcommissie (KSC), has announced new procedures for sports gambling sponsorships starting in January 2025.The amendments entail …
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Racing into a new era: how MotoGP is strengthening for the future
On November 17, the elite tier of motorcycle road racing rebranded itself.The previous branding, though well known, had remained almost …
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Aggreko in as latest 2025 Women’s RWC sponsor
The World Rugby governing body has brought in global energy solutions firm Aggreko as a commercial partner for next year’s …
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Experienced UEFA partners Lidl, Swissquote, in as Women’s Euro sponsors
European soccer’s governing body UEFA has added two brands - both with previous partnership history - to the sponsorship ranks of …
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F1 in multi-year apparel extension with Pacsun
Iconic motor racing series Formula 1 (F1) has renewed its apparel licensing deal with US retail clothing brand Pacsun.Through a …
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Nike ties down NFL uniform supply rights through 2038
American football’s NFL and sportswear giant Nike have extended their major uniform supply partnership through a 10-year deal unveiled yesterday.Nike …
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VDK Group announced as founding partner to Dutch F1 GP for 2025 and 2026
Dutch installation technology firm the VDK Group has been announced as a founding partner to the Formula 1 Dutch Grand …
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State of the union – with IMG veteran Mandel
Hillary Mandel has been a senior member - for over 25 years - of the North American leadership team at …
