Tesco completes WSL’s commercial portfolio in multi-year deal
English soccer’s Women’s Super League (WSL) has announced a new partnership with supermarket chain Tesco in a multi-year deal.Through the agreement, …
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UCI to bring Road World Championships to India for first time in 2032
The city of Pune, India, has won its bid to host the UCI Road Cycling World Championships in 2032, while the …
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Portuguese GP retains spot on MotoGP calendar until 2029
The Portuguese Grand Prix will remain on elite motorcycling’s MotoGP calendar until at least 2029 after a new contract was …
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NHL and Michelob Ultra toast multi-year deal
North American ice hockey's top-tier NHL has brought in beer brand Michelob Ultra, an Anheuser-Busch InBev (AB InBev) product, as a …
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NRK and TV2 to cover Alpine and Nordic World Ski Champs through 2029
NRK and TV2, two of Norway's public-service broadcasters, have snapped up joint rights to both the Alpine and Nordic World …
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NHL reaffirms Premier Sports partnership in UK, Ireland through 2028-29
National Hockey League (NHL) coverage in the UK and Ireland will once again be provided by pay-TV network Premier Sports, …
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Report: Muthoot in last-minute BCCI title sponsorship agreement
The Board of Control for Cricket in India (BCCI) has struck an eleventh-hour title sponsorship deal covering its home national …
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Deal Focus: On shakes up soccer market with major Mbappé tie-up
The dealOn, the Swiss sportswear brand, has made its first foray into the soccer market with a major endorsement deal …
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Berlin no longer an option for Germany’s upcoming Summer Olympics bid
Berlin, Germany's capital, will not be involved in any bid by that country to stage the Summer Olympics in the …
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Tesco completes WSL’s commercial portfolio in multi-year deal
English soccer’s Women’s Super League (WSL) has announced a new partnership with supermarket chain Tesco in a multi-year deal.Through the agreement, …
-
UCI to bring Road World Championships to India for first time in 2032
The city of Pune, India, has won its bid to host the UCI Road Cycling World Championships in 2032, while the …
-
Portuguese GP retains spot on MotoGP calendar until 2029
The Portuguese Grand Prix will remain on elite motorcycling’s MotoGP calendar until at least 2029 after a new contract was …
-
NHL and Michelob Ultra toast multi-year deal
North American ice hockey's top-tier NHL has brought in beer brand Michelob Ultra, an Anheuser-Busch InBev (AB InBev) product, as a …
-
NRK and TV2 to cover Alpine and Nordic World Ski Champs through 2029
NRK and TV2, two of Norway's public-service broadcasters, have snapped up joint rights to both the Alpine and Nordic World …
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IndyCar delivers biggest audience since 2008, strong digital engagement
US motor racing’s IndyCar Series achieved its biggest viewership in almost two decades for the 2026 season.The series reached an …
