Sportfive in as global rights advisor for Copa de la Reina until 2030
The Spanish Soccer Federation (RFEF) has hired sports marketing agency Sportfive to lead the sale of international rights for the …
The Spanish Soccer Federation (RFEF) has hired sports marketing agency Sportfive to lead the sale of international rights for the …
The Agnelli family, owners of Italian soccer giants Juventus, have emphatically rejected a takeover offer from cryptocurrency firm Tether, insisting …
Mohammed Ben Sulayem’s controversial re-election as president of motor racing’s FIA has been ratified following a process where he stood …
Fuller’s London Pride, the prominent UK ale brand owned by drinks giant Asahi Europe, has extended its agreement with Prem …
The season finale from the recently concluded 2025 Major League Soccer (MLS) campaign generated strong broadcast viewership and social media …
The season finale from the recently concluded 2025 Major League Soccer (MLS) campaign generated strong broadcast viewership and social media …
Louis Vuitton, the prestigious French luxury fashion brand part of the LVMH conglomerate, has furthered its association with the elite …
The International Cricket Council (ICC) has come out swinging against suggestions that heavyweights Indian pay-TV broadcaster JioStar will be backing …
International insurance heavyweight Generali Group has struck a deal to become the main commercial partner for the next edition of …
Motor racing’s Nascar series has reached a settlement with its 23XI and Front Row Motorsports teams with which it has …
The Welsh Rugby Union (WRU) has appointed YouTube executive Tomos Grace as its new chief commercial officer.He will take up …
Grand Slam Track (GST), the running-focused athletics tour that debuted earlier this year, has now succumbed to the inevitable and …
Manchester United, sleeping giants from English men's soccer's top-tier Premier League, registered an operating profit of £13 million ($17.4 million) during …
New York City FC (NYCFC), of North American soccer’s Major League Soccer (MLS), has deepened its partnership with global premium …
TKO Group, the multisport business giant, has secured US truck brand Ram as a sponsor across its trio of sports …