NWSL set to award its 18th franchise for 2028 entry
Jessica Berman, commissioner of US soccer’s top-tier NWSL, has announced the league will award its 18th franchise later this year, …
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Iran’s sports minister says country will not participate in World Cup
Iran’s sports minister has said the country will not participate in this year's major men’s FIFA World Cup soccer tournament, …
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F1 Academy adds Sephora, Nascar secures Super.com integration
F1 Academy, the all-female developmental motor racing series organized by Formula 1 (F1), has bolstered its commercial portfolio by adding …
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Mediaset Spain to air select F1, MotoGP races in DAZN sub-licensing deal
Mediaset España, the Spanish arm of the Italy-based broadcasting group, has secured two sub-licensing deals that will see it broadcast …
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JAS Premier League rights deal marks major shift in Vietnam after K+ collapse
Thai telecoms firm Jasmine International (JAS) has acquired the rights to English football’s top-tier Premier League in Vietnam for the …
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PGA Tour’s Rolapp outlines sweeping calendar, format changes
Brian Rolapp, the chief executive of US golf’s PGA Tour, has announced the property is looking to expand the number of its …
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Mediapro adds another string to bow with market research division
Spanish sports agency Mediapro has launched a dedicated market research department to strengthen its offering to brands and advertisers.The new division …
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Panini in multi-year, multi-faceted NWSL agreement
North America's National Women's Soccer League (NWSL) has struck a deal with collectibles and trading cards heavyweight Panini.Through a multi-year …
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Disney+ takes up March Madness coverage in Europe, South Africa
Disney+, the international OTT streaming service, has announced it will take up broadcasting of US college basketball’s iconic annual March Madness …
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MCC seeks new beer supplier for Lords after ending BrewDog partnership
Marylebone Cricket Club (MCC), owner of the iconic Lord’s Cricket Ground in the UK, has ended its partnership with BrewDog early, …
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F1 sponsorships: Red Bull adds Indeed, Cadillac secures Core Scientific
Indeed, the global job search platform, has secured its first Formula 1 (F1) motor racing sponsorship with the Red Bull …
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Totality lands three-year Allianz Stadium sponsorship
Totality, the multi-asset investment broker, has secured a three-year commercial partnership with Sydney’s Allianz Stadium.Through the agreement, the Australia-based company …
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CAA continues APAC partnerships push with Hashimoto, Seo appointments
International commercial agency CAA’s sports arm has furthered its expansion into the Asia-Pacific (APAC) market, announcing the hiring of two …
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Roku lands exclusive US streaming rights to XGL
Roku, the free, ad-supported streaming television (FAST) service, has expanded its agreement with global action-sports property X Games, securing exclusive …
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Formula E becomes the next sporting property added to Corpay stable
Corpay, the global financial services company that has developed a strong presence in sports, has struck a new deal, this …
