Mercury13 expand into England with Bristol City Women acquisition
Women’s soccer-focused investment group Mercury13 has expanded its presence in the European game, acquiring a majority stake in English second-tier …
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MLB’s European push falters as league cancels 2026 London games
North America’s elite Major League Baseball (MLB) has scrapped its 2026 London series due to issues regarding the staging and …
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Tennis Australia taps MKTG, Dentsu Sports Analytics to boost global growth
The Tennis Australia governing body has announced a new partnership with global marketing agency MKTG and Dentsu Sports Analytics (DSA), …
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LA28 ticketing partners AXS, EventIM expand agreements
The LA28 organizing committee for the 2028 Los Angeles Olympic Games has expanded its ticketing partnerships with US-based AXS and …
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Explainer: Why match-worn memorabilia is a new frontier for merchandise
When English soccer giants Manchester United published their financial results for the 2024-25 accounting period earlier this week, one standout …
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NFL agrees FTA deal with Virgin, Chiefs-Eagles smashes domestic record
Ireland’s Virgin Media Television has struck a broadcast deal with American football’s elite National Football league (NFL) to showcase its …
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ATP Tour names ex-Premier Padel head Polo as new chief executive
The ATP Tour men’s tennis circuit has named former Premier Padel boss Eno Polo as its new chief executive to …
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Coupang Play retains exclusive F1 rights in South Korea
Coupang Play, the streaming service run by South Korean e-commerce giant Coupang, has renewed its exclusive rights in the country …
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Fanatics deepens NFL partnership with London, Dublin game sponsorship
Fanatics, the e-commerce and merchandise giant, has expanded its partnership with American football’s NFL by sponsoring the league’s upcoming games …
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Man Utd set new revenue record, cut losses significantly in 2025 earnings
English soccer giants Manchester United have published their financial results for the 2025 financial year (July 2024 through June 2025), …
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Eleven Sports to cover WTA Tour in Poland through 2027-31 cycle
Rights in Poland for the top-tier Women's Tennis Association (WTA) Tour have been snapped up by the Eleven Sports subscription …
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LA28 brews up Starbucks partnership
The organizers of the Los Angeles 2028 Olympic and Paralympic Games (LA28) have announced coffee shop chain Starbucks as the …
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Myanmar next on FIFA’s World Cup media rights tender schedule
Global soccer's governing body FIFA has now taken its media rights sales processes covering the next two World Cups - …
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HSBC expands LIV deal as first event title sponsor
The LIV Golf series has announced a title sponsorship deal with international bank HSBC for next year’s Hong Kong tournament.The …
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Ligue 1+ finds early success, breaks 1 million subscriber mark
French soccer’s top-flight Ligue 1 has announced that its Ligue 1+ in-house channel, which carries the majority of the competition’s …
