MotoGP’s Honda brings in The.Team to find sponsors for 2027
The.Team, the international sports agency formerly known as Wasserman, has been brought in as a new partner of Honda Racing …
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NBA’s Nets, 76ers, Suns bring in new jersey sponsors
The Brooklyn Nets, Philadelphia 76ers, and Phoenix Suns have secured new jersey patch sponsors ahead of the new NBA basketball …
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NHL adds local streaming deal with FuboTV for four teams ahead of 2026-27
North American ice hockey’s NHL has secured additional local streaming coverage for four teams during the 2026-27 season via a carriage …
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Preview: Sportel Monaco 2026 focused on tech that is reshaping sports media
The annual Sportel Monaco sports business conference is set to return next month at the Grimaldi Forum from October 19 …
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LPGA and LET to co-sanction UK event in 2027 with Golf Saudi backing
The Championship women’s golf tournament in the United Kingdom will be revamped next year, with the LPGA co-sanctioning the event …
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WWE in worldwide Bleacher Report highlights deal
Sports content platform Bleacher Report - owned by media giant Warner Bros. Discovery - has struck a content deal with the …
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Premier Padel, FIP appoint Sportradar as integrity partner
The top-tier Premier Padel tour and the International Padel Federation (FIP) governing body have appointed sports technology firm Sportradar as …
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Winamax extends as EHF Finals title sponsor through 2028
French online gambling firm Winamax has renewed its deal as title partner of European handball’s top-tier EHF Finals competition in …
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NHL added to Adobe’s sports sponsorship stable
Software giant Adobe has added to its stable of sports sponsorship tie-ups by striking a significant deal with North American …
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Infront agrees eight-year commercial rights deal with ITTF, WTT
Heavyweight sports agency Infront has partnered with the International Table Tennis Federation (ITTF) and now holds marketing rights for the …
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Seven secures record AFL grand final viewership
Australian football’s grand final between the Brisbane Lions and Fremantle Dockers has become the most-watched in AFL history, with 4.52 …
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Deutsche Telekom expands basketball offering with BCL rights
German telecommunications giant Deutsche Telekom has acquired exclusive rights to the Basketball Champions League (BCL) clubs competition.Through the agreement, the …
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Barcelona look to raise €700m with new VIP seat license scheme
Spanish soccer giants Barcelona have launched a new VIP hospitality package at their Camp Nou home that is expected to …
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Cricket Australia’s Baird resigns as chair amid BBL fallout
Cricket Australia (CA) chair Mike Baird has resigned and will not stand for re-election at the governing body's next annual …
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HBS elevates long-serving den Hollander to CEO
Host Broadcast Services (HBS), the television production company owned by international sports marketing agency Infront, has promoted Ronald den Hollander …
