Spanish soccer giants Barcelona have launched a new VIP hospitality package at their Camp Nou home that is expected to generate around €700 million ($796 million) in committed revenue over the next 15 to 30 years.
The new package, delivered by premium experiences firm Legends Global, the club’s hospitality partner, mirrors the personal seat model used in US sport and offers customers exclusive long-term VIP seat licenses lasting 15 to 30 years at the refurbished Camp Nou.
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The club is making 2,000 VIP seats available through the new licensing model, which will cost between €200,000 and €210,000 per seat (around €22,000 annually).
Along with exclusive use of the seat, extra benefits and other hospitality services will be included in the package.
Payment for the licences will be made upfront, and the club has projected the scheme will generate €700 million over the course of the contracts – a significant return from a limited number of premium seats.
The launch comes after the club’s initial phase of hospitality sales for the redeveloped stadium, with more than €380 million in committed revenue already generated for the 5,000 seats sold under contracts of varying lengths.
The club said the stadium’s suites and boxes have also been fully commercialized.
The new hospitality package comes as the club continues its stadium redevelopment project to expand its capacity to 105,000 alongside new premium hospitality spaces that are currently under construction.
As well as renovating Camp Nou, the Espai Barça project includes the Estadi Johan Cruyff, which houses the women’s team (Barcelona Femeni), the men’s reserve team (Barcelona B), and the men’s U19 team, the Palau Blaugrana indoor arena for FC Barcelona’s basketball, handball, roller hockey and futsal divisions, and a public plaza.
The club recently approved €510 million in additional funding to complete the development project, which is scheduled for completion in 2029.
The extra funds take the budget for the Espai Barca project to €1.8 billion, or triple what the works were estimated to cost when it was first pitched in 2014.
The redevelopment of Camp Nou makes up the bulk of the project, with Estadi Johan Cruyff already completed. The new Palau Blaugrana and the wider Campus Barça development are still to follow.
The club recently announced it will have to leave Camp Nou again for a portion of next season to complete renovations.
Barcelona will start the 2027-28 season at the Estadi Olímpic Lluís Companys stadium, before a planned return to their completed home in January 2028. The current maximum capacity at the Camp Nou is 62,000 while renovations continue.
Alongside revenue-generating hospitality, Barcelona have recently been securing new commercial partners for the project to offset the spiralling costs.
Earlier this month, the club secured a five-year partnership agreement with telecommunications giant Telefónica as an official partner of the project, with the company to provide connectivity services across the newly renovated Camp Nou.
As part of the agreement, Telefónica gains its own box inside Camp Nou, along with naming rights to one of the stadium’s premium hospitality spaces currently under construction.
Days later, it added a five-year partnership agreement with coffee brand Nespresso to become the official coffee of the project, with its products to be gradually rolled out at Camp Nou.
