The cost of NBA expansion
At the next NBA board of governors meeting, due to be held at the end of March 2026, 30 NBA …
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Inter Miami and Adidas add five years to long-running partnership
Inter Miami, the Major League Soccer (MLS) club, and German sportswear giant Adidas have announced an extended five-year partnership.As part …
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World Snooker Championship to stay at Crucible until 2045
The World Snooker Championship will remain at its established home of the Crucible Theatre in the English city of Sheffield …
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IPL’s Royals sold to Somani-led consortium for $1.63bn, ECB renews CTM deal
The Rajasthan Royals, of Twenty20 cricket's Indian Premier League, have a new ownership group after being sold to a consortium …
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CSME boosts OneSoccer offering with UWCL rights
Canadian Soccer Media & Entertainment, the rebranded commercial arm of the country’s soccer governing body, has continued its rights spree …
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Claro named official broadcaster of Colombian national soccer teams
Claro Colombia, the subsidiary of the telecoms giant America Movil, has been announced as the official broadcaster of all Colombian …
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Volleyball World secures JAS, Mono, as broadcast partners in Southeast Asia
Volleyball World, the commercial arm of the sport’s FIVB governing body, has agreed broadcast rights deals in Southeast Asia with …
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AIS becomes Bundesliga’s new Thai rightsholder through 2029
German soccer's top-tier Bundesliga has brought in Advanced Info Service (AIS), the major telecoms firm in Thailand, as a new domestic …
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NHL announces Helsinki return for second 2026 Global Series double-header
The NHL has announced a second set of ‘Global Series’ international regular season fixtures for the European market in the …
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Ford sponsors MLB – Rays, Orioles, Braves all strike new partnerships
Ahead of the start of the 2026 Major League Baseball (MLB) season, a number of the competition’s franchises, and indeed …
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Premier League commercial deals: Arsenal, Fulham, Everton
As the 2025-26 Premier League English soccer season moves into its final stretch, multiple teams are now engaged in the business …
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F1 and Fanatec in multi-year extension
The iconic Formula 1 (F1) motor racing series has renewed its commercial tie-up with racing simulator hardware firm Fanatec.Under the …
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Prime Video, SPOTV expand MLB partnership in Japan to 350 games
Prime Video, the international OTT streaming service owned by e-commerce giant Amazon, has expanded its Major League Baseball (MLB) broadcast …
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Coca-Cola continues Sprite basketball push with EuroLeague deal
Sprite, the lemon-lime soda brand of Coca-Cola, has increased its global basketball exposure by striking a new agreement with pan-European …
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The LA Effect: Ohtani, Son, and the New Wave of Asian Sponsorship in US Sports
Located in one of the world’s top media markets, Los Angeles offers immense commercial upside thanks to its diverse population …
