Canal Plus and Samsung expand distribution partnership
Heavyweight international broadcaster Canal Plus has extended and expanded its tie-up with Samsung Electronics.This collaborative effort between the two firms …
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NBPA revamps commercial arm with PLYRS UNTD launch
The National Basketball Players Association (NBPA), the labor union for members of the elite US basketball competition, has revamped its …
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F1’s Racing Bulls tap Salesforce for AI fan engagement
The Racing Bulls Formula 1 (F1) motor racing team has announced a new partnership with Salesforce, the customer relationship management …
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World Boxing teams up with Joymo to launch streaming service
World Boxing, the rebel governing body launched in April 2023, has partnered with live sports streaming platform Joymo to launch a direct-to-consumer …
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Protocol Sports lands production, distribution rights for Ju-Jitsu events
The Ju-Jitsu International Federation (JJIF) has agreed a wide-ranging media rights distribution deal with Protocol Sports Marketing, the Canada-based international sports marketing …
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Thailand’s TrueVisions ties-up ASEAN competitions ahead of 2026 Hyundai Cup
TrueVisions, the prominent pay-television broadcaster in Thailand, has acquired the rights to next month’s ASEAN Championship in a last-minute deal that …
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Monzo in as latest partner of The Hundred
UK online bank Monzo has been brought in as a new commercial partner of The Hundred, the short-format domestic cricket …
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Major League Cricket 2026 aired by Sky in UK
UK pay-TV heavyweight Sky has snapped up rights to the 2026 edition of Major League Cricket (MLC) in the US, which …
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RBFA renews long-running Adidas kit deal through 2034
Adidas, the German sportswear giant, has renewed its technical kit partnership with Belgium’s soccer governing body through 2034.A partner of …
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Vodafone renews as Women’s Volleyball Nations League sponsor in Türkiye
Volleyball World, the commercial arm of the sport’s FIVB governing body, has renewed its partnership with Vodafone Türkiye, the regional …
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SailGP sells out team inventory after MSP Sports Capital acquires NZ team
International sailing series SailGP has completed its goal to sell off its entire inventory of teams to private investors, with …
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MotoGP, constructors sign concorde agreement for 2027-31 cycle
MotoGP, the elite motorcycle racing series, has struck a new multi-year framework agreement with its five participating manufacturers, which will …
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London Marathon 2027 to span two days in boost for sponsors
The organizers of the iconic annual London Marathon have announced that the 2027 edition will take place over two days, …
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Rakuten renews Golden State partnership but ends jersey patch commitment
The Golden State Warriors National Basketball Association (NBA) franchise has renewed its long-running partnership with Japanese e-commerce giant Rakuten, but …
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Huge audiences in England, France, Spain, for World Cup openers
The opening games for heavyweight nations England, France, and Spain, at soccer's 2026 FIFA World Cup secured record free-to-air (FTA) …
