Infront sells Hyrox majority stake to L Catterton-led consortium
Infront, the Switzerland-based international sports marketing company owned by Chinese conglomerate Wanda Group, has announced the sale of its stake …
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Leicester Tigers end Everards era with five-year BrewDog deal
BrewDog, the UK brewer, has widened its sponsorship portfolio, striking a new five-year agreement to become the official beer partner …
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DAZN renews F1 coverage in Spain, Andorra, Portugal through 2030
DAZN, the international sports streaming platform, has doubled down on its motor sports offering in Spain, Andorra and Portugal by …
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WTT Finals move to Kai Tak Arena in second year of Hong Kong hosting deal
World Table Tennis (WTT), the organization that manages the International Table Tennis Federation’s (ITTF) commercial rights, has confirmed that the …
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Prem Rugby taps experienced executive Hill as new CRO
Prem Rugby, English rugby union’s top-flight competition, has appointed experienced executive Tom Hill as its new chief revenue officer as …
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LIV Golf enters bankruptcy, to emerge in 2027 with BC Partners investment
LIV Golf, the beleaguered international golf tour, has finally declared bankruptcy after struggling through 2026 following the withdrawal of Saudi …
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RFU secures Lloyds as first back-of-shirt partner for senior teams
England rugby union’s RFU governing body has announced a landmark principal partnership agreement with UK bank Lloyds, which becomes the …
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Sporteurope.tv extends IIHF World Championship rights
Sporteurope.TV, the German sports streaming service, has extended and expanded its rights deal covering ice hockey's IIHF World Championship through …
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Infront sells Hyrox majority stake to L Catterton-led consortium
Infront, the Switzerland-based international sports marketing company owned by Chinese conglomerate Wanda Group, has announced the sale of its stake …
-
Leicester Tigers end Everards era with five-year BrewDog deal
BrewDog, the UK brewer, has widened its sponsorship portfolio, striking a new five-year agreement to become the official beer partner …
-
DAZN renews F1 coverage in Spain, Andorra, Portugal through 2030
DAZN, the international sports streaming platform, has doubled down on its motor sports offering in Spain, Andorra and Portugal by …
-
WTT Finals move to Kai Tak Arena in second year of Hong Kong hosting deal
World Table Tennis (WTT), the organization that manages the International Table Tennis Federation’s (ITTF) commercial rights, has confirmed that the …
-
Prem Rugby taps experienced executive Hill as new CRO
Prem Rugby, English rugby union’s top-flight competition, has appointed experienced executive Tom Hill as its new chief revenue officer as …
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LFC name Turkish Airlines as new principal partner, Man Utd net SumUp
Liverpool FC (LFC), of English soccer’s top-tier Premier League, has confirmed national flag carrier Turkish Airlines as the club’s new …
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Hydro Flask in as another NZRL sponsor ahead of home World Cup
The New Zealand Rugby League (NZRL) governing body has brought in drinkware brand Hydro Flask as a new commercial partner.Through …
