NHL plots German expansion, two regular-season games set for December
North American ice hockey's NHL and its players' association (NHLPA) have unveiled major plans to grow the league's presence and exposure …
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Wowow extends UEFA club rights until 2030-31, adds UWCL
Japanese satellite TV network Wowow has retained exclusive broadcast rights to European soccer’s UEFA men’s club competitions for another four …
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Scripps and Ally partner to provide PWHL’s first national TV broadcast
Financial services company Ally Financial and Scripps Sports, the sports division of the US media company, have teamed up with the …
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Op-Ed: How do brands turn global sporting moments into enduring connections
A collaborative article by Jamie Barlow, senior vice president for creative technology at Sparks, a global experiential marketing firm.Think about the last time …
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Explainer: Why a boxing promoter is turning to soccer talent representation
There is, from the outside, very little crossover between the worlds of soccer and boxing. In the UK, while both …
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PFL awards Sportradar betting data and streaming rights
Sports technology firm Sportradar will distribute betting data and betting streaming rights for the Professional Fighters League (PFL) mixed martial …
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Bundesliga leans further into creator world with CSN rights deal in Canada
German soccer’s top-flight Bundesliga has taken its multi-platform broadcast strategy to Canada after selling a package of rights to online …
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WWE finally ends Network as Netflix picks up PLE rights in Germany, Austria
WWE, the major US professional wrestling promotion, has further expanded its international broadcast partnership with Netflix, which will now showcase …
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Genius Sports expands betting data tie-up with Swedish leagues
Genius Sports, the international sports data technology company, has expanded its official data partnership with Svensk Elitfotboll (SEF), the governing …
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Ineos Grenadiers primed for new nine-figure primary sponsor in Netcompany
Ineos Grenadiers, the UK-based road cycling team owned by billionaire investor Sir Jim Ratcliffe, is set to take on a …
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FIBA details strong commercial, broadcast, engagement numbers for 3×3
Global basketball governing body FIBA has unveiled record media value, broadcast reach, and engagement numbers for its 3x3 competitions in …
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NWSL set to award its 18th franchise for 2028 entry
Jessica Berman, commissioner of US soccer’s top-tier NWSL, has announced the league will award its 18th franchise later this year, …
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Iran’s sports minister says country will not participate in World Cup
Iran’s sports minister has said the country will not participate in this year's major men’s FIFA World Cup soccer tournament, …
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F1 Academy adds Sephora, Nascar secures Super.com integration
F1 Academy, the all-female developmental motor racing series organized by Formula 1 (F1), has bolstered its commercial portfolio by adding …
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Mediaset Spain to air select F1, MotoGP races in DAZN sub-licensing deal
Mediaset España, the Spanish arm of the Italy-based broadcasting group, has secured two sub-licensing deals that will see it broadcast …
