Super Rugby suffers latest blow as Moana Pasifika to dissolve
In a major blow to the regional Super Rugby Pacific club tournament, the Moana Pasifika franchise has announced that it …
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NHL adds P&G Canada as regional partner
North American ice hockey’s top-tier NHL has secured a new regional partnership with consumer goods giant Procter & Gamble, in …
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DFB to launch 24/7 pay-TV channel in May
The German Football Association (DFB) is set to go live with its own pay-TV channel in late May, via a …
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Iris continues IMG rights sweep with LPGA global distribution agreement
The UK-based Iris Sport Media agency has now expanded into golf, striking a long-term deal with the Ladies Professional Golf …
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Betway returns to Jockey Club sponsorship slate for 2026
The Jockey Club, the prominent UK horse racing organization, has reunited with sports betting brand Betway, which will sponsor 10 …
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Netflix lands exclusive Gold Cup rights in Mexico through 2029
Global streaming giant Netflix has expanded its sports offering through a deal with Concacaf, soccer's governing body across North and …
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Capgemini grows rugby portfolio with RFU digital transformation partnership
French IT firm Capgemini has bolstered its presence in rugby union, partnering with England’s RFU governing body.As the official digital transformation …
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PFL extends with DAZN in DACH region
The Professional Fighters League (PFL) mixed martial arts (MMA) promotion has extended its broadcast rights tie-up in Germany and surrounding …
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AFA adds Nexo as LATAM crypto partner ahead of World Cup
The Argentine Football Association (AFA) governing body has continued its commercial partner push by adding digital asset platform Nexo as …
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VTV retains FIFA World Cup rights in Vietnam
Rights to the upcoming FIFA World Cup national teams soccer tournament have been snapped up by Vietnam Television (VTV).That state-owned …
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Sunset+Vine hires Buzz16’s East as new chief executive
Sunset+Vine, the UK-based television sports production and media company, has appointed Duncan East as its new chief executive.He takes up …
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Lacrosse’s PLL and WLL land Nike apparel deal
US sportswear giant Nike has secured a major apparel partnership with North America’s Premier Lacrosse League (PLL) and Women’s Lacrosse …
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Serie A expands Deltatre deal, clubs back Malago for FIGC presidency
Italian soccer’s top-flight Serie A has struck a new partnership with sports technology and streaming graphic solutions firm Deltatre, which has …
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Deal Focus: Nike closes in on UEFA ball deal to end Adidas’ reign
The dealPan-European soccer’s UEFA governing body announced last week it had entered exclusive negotiations with US sportswear giant Nike to …
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Legends’ Brown appointed Formula E commercial chief
Formula E, the all-electric motor racing series, has appointed Will Brown, a former executive from premium experiences and commercial agency Legends …
