New Pakistan Super League teams set for Hyderabad and Sialkot
The Pakistan Super League (PSL) franchise Twenty20 cricket competition now contains eight teams, after two were inducted through an auction.The …
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LIV Golf secures broadcast deals in major European territories
LIV Golf, the team-based breakaway golfing tour established by Saudi Arabia’s Public Investment Fund (PIF), has announced a trio of new …
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More partnership activity for ICC as Marriott signs up through 2029
The International Cricket Council (ICC) has brought on board the Marriott Bonvoy hotel group as a new global commercial sponsor.Through …
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Kayo secures highest test cricket viewing figures for 2025-26 Ashes
The recently-concluded 2025-26 Ashes test cricket series between Australia (the hosts) and England brought in record audiences for domestic streaming partner …
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LET appoints DP World Tour’s Phillips to lead new era
Women’s golf’s Ladies European Tour (LET) organization has announced the appointment of experienced golf executive Tom Phillips as its new …
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France Televisions, BeIN to share EHF Euros rights
France Télévisions, the country’s public-service broadcaster, has secured domestic free-to-air rights (FTA) to the men's and women's 2026 EHF European Championships, while …
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Artemis SailGP welcomes crypto site Sandmark as partner before debut
Sweden's Artemis SailGP sailing team has announced a new sponsorship deal with cryptocurrency news and media brand Sandmark.Through a tie-up …
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Australian Open extends with ANZ, pens new deal with REA
ANZ, one of Australasia’s largest banking groups, has secured naming rights to Show Court Three at Melbourne Park, home of …
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ATN secures Afghan rights to Carabao Cup final stages
Afghanistan’s Ariana Television Network (ATN) commercial broadcaster has secured rights in the country for English soccer’s EFL Cup knockout competition.Known …
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Eintracht Frankfurt and Deutsche Bank extend main sponsorship tie-up
German top-tier soccer side Eintracht Frankfurt have extended and expanded their major commercial tie-up with Deutsche Bank for another eight …
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New Pakistan Super League teams set for Hyderabad and Sialkot
The Pakistan Super League (PSL) franchise Twenty20 cricket competition now contains eight teams, after two were inducted through an auction.The …
-
LIV Golf secures broadcast deals in major European territories
LIV Golf, the team-based breakaway golfing tour established by Saudi Arabia’s Public Investment Fund (PIF), has announced a trio of new …
-
More partnership activity for ICC as Marriott signs up through 2029
The International Cricket Council (ICC) has brought on board the Marriott Bonvoy hotel group as a new global commercial sponsor.Through …
-
Kayo secures highest test cricket viewing figures for 2025-26 Ashes
The recently-concluded 2025-26 Ashes test cricket series between Australia (the hosts) and England brought in record audiences for domestic streaming partner …
-
LET appoints DP World Tour’s Phillips to lead new era
Women’s golf’s Ladies European Tour (LET) organization has announced the appointment of experienced golf executive Tom Phillips as its new …