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Mercedes first F1 team to surpass £500m in turnover
The Mercedes motor racing team from the sport’s iconic Formula 1 (F1) competition has become the first F1 outfit to …
LA28 parts ways with Salesforce, ties-up with Guild
The organizational committee of the Los Angeles 2028 Olympic and Paralympic Games (LA28) has parted ways with sales and consumer …
Explainer: Why sports organizations are seeking data partners
As the financial stakes of global soccer rise year-on-year, the lengths teams will go to gain a competitive advantage over …
FIFA opens World Cup media rights tender in Indonesia
World soccer’s governing body FIFA has begun the tender process covering media rights in Indonesia to its next four World …
Serie A takes media rights tender to Poland
Italian men’s soccer’s top-tier Serie A has now taken its media rights tender process for the next multi-year cycle, beginning …
LIV Golf announces host of new executive hires
LIV Golf, the controversial golf tour backed by Saudi Arabia’s Public Investment Fund (PIF), has announced a slew of executive …
CAA Sports hires McGuire to lead sports media representation business
Global sports and entertainment agency CAA Sports International has announced the appointment of Alex McGuire to oversee its sports media …
DAZN retains LaLiga rights in Italy and Portugal
DAZN, the international sports streaming service, has extended its broadcast rights deal with Spanish men's soccer’s LaLiga in Italy and …
NFL brings Applebee’s Grill + Bar on board as new partner
American football’s NFL has agreed a new multi-year sponsorship deal with restaurant chain Applebee's Grill + Bar.As the official grill …
EA Sports partners with Red Bull Racing and Verstappen
Formula 1 (F1) motor racing heavyweights Red Bull together with their driver Max Verstappen are partnering with video game company …
Greenfly and NBA expand partnership; regular season viewership up
Content creation platform Greenfly has agreed a new global multi-year, league-wide deal with North America’s National Basketball Association (NBA).As part …
New Era cap fits for LIV in multi-year tie-up
LIV Golf, the controversial golf tour backed by Saudi Arabia’s Public Investment Fund (PIF), has unveiled a multi-year partnership with …
IMG to expand and enhance EFL broadcast production
Global sports and entertainment agency IMG has announced a new multi-year TV production deal with English soccer’s EFL, the organizer …
BodyArmor and NHL in multi-year tie-up
North American elite men’s NHL ice hockey competition has today announced a multi-year commercial tie-up with US sports drink brand …
Denmark, Norway, and Iceland ready to host – made to inspire
In a new partnership, the Handball Federations of Denmark, Iceland, and Norway have united with a shared vision to bring …