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Report: Apple and FIFA in talks over global Club World Cup rights
Global soccer’s governing body FIFA is close to striking a worldwide media rights deal with technology and content giant Apple, …
Ohtani sees Dodgers land fourth Japanese sponsor in quick succession
The Los Angeles Dodgers, of Major League Baseball (MLB), have announced a multi-year agreement with Japanese retailer Daiso.As part of …
NBA breaks records across social and digital in Europe and Middle East
North America’s National Basketball Association (NBA) has announced that the 2023-24 regular season delivered record-breaking engagement in Europe and the …
Viaplay sales up, subscribers down in Q1
Viaplay Group, the embattled Nordic over-the-top (OTT) streaming service operator, has reported a 4% growth in net sales for the first …
Blockbuster FA Cup semi-final draws 4.4m average viewers on ITV
UK free-to-air (FTA) commercial network ITV has announced that its broadcast of English men's club soccer’s FA Cup semi-final between …
MLB accelerates sustainability work through WM deal
North America’s Major League Baseball (MLB) has entered into a sustainability-focused commercial deal with environmental services provider WM.That brand becomes …
NHL notches regular season viewership growth, record attendances
North American ice hockey’s NHL has announced that its 2023-24 regular season has seen record in-person attendances and rising average …
Sport 24 renews deal with UEFA to cover Euro 2024
Sport 24, the in-flight and on-ship entertainment service owned by international sports agency IMG, has today announced a tie-up with …
Aston Villa confirm Betano as new shirt sponsor
English Premier League soccer side Aston Villa and Kaizen Gaming have confirmed a long-term partnership that will see the Greek gametech …
Nike to lay off 700+ Beaverton staff by end of June
Sportswear giant Nike has outlined plans to lay off 740 employees at its headquarters in Oregon, US, before the end …
Valencia to host 2027 European Athletics Indoor Championships
Valencia in Spain has been named the host city for the 2027 European Athletics Indoor Championships.This will mark the second time …
Cadbury expands with Rugby Australia to become Wallaroos principal partner
Confectionery brand Cadbury has expanded its partnership with the Rugby Australia governing body to become the main sponsor of its women’s …
Legends appoints Levy as new chief executive
Global premium experiences brand Legends has unveiled Dan Levy as its new chief executive.In addition, Shervin Mirhashemi will become the …
Porto sells slice of stadium commercial rights in €65m deal
Porto, of Portuguese men's soccer’s top-tier Primeira Liga, have unveiled a 25-year tie-up with Spanish investment firm Ithaka.Through the deal, …
EBU study: FTA sport broadcasting worth nearly €5bn to European economy
Free-to-air sport (FTA) broadcasting is worth almost €5 billion ($5.3 billion) to the European economy, according to a new study …