Significant French viewing numbers for first Thursday Six Nations start
The opening game from rugby union's 2026 Six Nations Championship - held on a Thursday night for the first time …
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Wanda retains control of Infront after ending sales process
Wanda Group, the Chinese conglomerate, will retain majority ownership of Infront Sports after ending a process of almost three years to …
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Sky Italia bolsters motorcycling portfolio with WorldSBK renewal
Sky Italia, that country’s pay-TV heavyweight, has renewed its broadcast partnership with the FIM Superbike World Championship (WorldSBK) on multi-year terms.The broadcaster, …
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Now PFL in another French tie-up with RMC
The Professional Fighters League (PFL) mixed martial arts franchise has unveiled a multi-year broadcast tie-up in France with RMC Sport.Through …
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Betsson in as Davis Cup betting partner, Dallas Open toasts Ciroc deal
The International Tennis Federation (ITF) has secured Swedish sports betting operator Betsson Group as a new sponsor of the Davis …
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German skiing’s DSV extends rights tie-ups with ARD and ZDF
ARD and ZDF, Germany's two prominent public service broadcasters, have both extended their domestic rights deals with the German Ski …
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Baller League scores CBS Sports broadcast deal for US launch
The Baller League, the digital-focused six-a-side soccer competition, has struck a new broadcast agreement in the US with Paramount-owned CBS …
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Deep Dive: Will NBCU make a success of Super Bowl LX?
This Sunday’s Super Bowl, the showpiece finale of the 2025-26 NFL campaign, will pit the New England Patriots against the …
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CSB adds NWSL rights for Canada’s OneSoccer
Canadian Soccer Business, the commercial arm of the country’s soccer governing body, has secured rights to North America’s top-tier National …
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Super Bowl LX – commercialization at its peak as ad costs continue to soar
On Sunday, the Seattle Seahawks will face the New England Patriots in the climax showpiece end to the NFL season …
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Gaudenzi secures third term as ATP chairman
Andrea Gaudenzi has been re-elected as chairman of the ATP, the organizer of the top men’s tennis tour, for a third …
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Genius acquires Legend in potential $1.2bn transaction
Genius Sports, the prominent sports technology and data business, has acquired the sports gaming media enterprise Legend.Legend is a global …
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Virgin Media nets Irish rights for inaugural Nations Championship
Irish commercial broadcaster Virgin Media has bolstered its rugby coverage after securing free-to-air rights to the new Nations Championship, the …
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Sky NZ retains ESPN content in renewed carriage deal
Pay-TV broadcaster Sky New Zealand has renewed its distribution agreement with international sports network ESPN.Through the multi-year extension, Sky customers …
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Visit California strikes multi-territory NFL sponsorship
Ahead of the 2026 edition of the NFL’s annual Super Bowl showpiece finale, American football’s elite competition has struck a …
