Toyota makes F1 comeback with Haas tie-up
Japanese automotive manufacturer Toyota has returned to the Formula 1 (F1) motor racing series after announcing a technical partnership with the Haas …
Japanese automotive manufacturer Toyota has returned to the Formula 1 (F1) motor racing series after announcing a technical partnership with the Haas …
The Arnault family, owners of the LVMH French luxury goods conglomerate, and Austrian energy drinks giant Red Bull are finalizing …
The European Professional Club Rugby (EPCR) club competition organizing body has struck a deal with Italian sportswear brand Macron.Through a …
The British Cycling Events governing body has announced a long-term strategic partnership with sports marketing heavyweight IMG to support the …
UEFA, soccer's governing body across Europe, has issued an invite to brands interested in partnering with its men’s national team …
The Professional Triathletes Organization (PTO) and the World Triathlon governing body have expanded their relationship by announcing a 12-year strategic …
Making sports streaming services more affordable will help to tackle media piracy in the sector, according to a new report.The …
European soccer’s governing body UEFA has extended its partnership with the European Club Association (ECA) through 2033.A formal agreement between …
The deal Formula 1 (F1), the iconic elite open-wheel motor racing series recently announced a lucrative new partnership with the luxury …
Revolut has agreed a multi-year extension with the NBA that makes the digital financial services company an associate partner of …
The iconic Formula 1 (F1) motor racing series has entered into a new global licensing agreement with the Mattel US-based …
The European Broadcasting Union (EBU), the continent’s major alliance of public service broadcasters, has today agreed to a four-year rights deal …
North American ice hockey’s top-tier NHL has struck a deal with Canadian whisky brand J.P. Wiser’s.Through a multi-year tie-up unveiled …
International sports and media agency Infront and the Shanghai Marathon have entered into a partnership through the marathon’s organizer, the …
In just under three weeks Sportel Monaco (28-30 October 2024), the world’s leading event for the sports media, broadcast and technology …