Advancing female representation in Formula 1 racing
Women's sports have experienced considerable advancements over time; however, Formula 1 (F1) has not witnessed comparable progress. The motor racing …
Post
-
-
Telenet renews F1 rights in Belgium for Play Sports
Belgian telecoms firm Telenet has renewed its exclusive coverage of motor racing’s elite Formula 1 series through 2027, which it …
-
Montini appointed as AC Milan’s new chief brand officer
Italian soccer giants AC Milan have announced the appointment of Francesca Montini as their new chief brand officer.Montini will be …
-
Basic-Fit in four-year Tour de France tie-up
The Basic-Fit major European gym chain has pedaled up as a sponsor of men’s road cycling's Tour de France for …
-
Boxing set for LA28 presence as IOC recommends its inclusion
Boxing is now likely to feature at the 2028 Olympic Games in Los Angeles, with the executive board of the …
-
Mediaset nets Spanish rights to CWC
Mediaset España, the Spanish arm of the Italy-based broadcasting group, has secured a sublicensing deal with global streaming service DAZN to …
-
Puma ends Nike’s 25-season run as Premier League ball supplier
German sportswear giant Puma has signed an official agreement with English soccer’s Premier League, ending US sportswear giant Nike’s 25-season …
-
Six Nations remains FTA through 2029 with renewed BBC, ITV deals
European rugby’s Six Nations competition will remain on free-to-air TV in the UK courtesy of a renewed and enhanced pair …
-
F1 and Tencent extend streaming deal, teams sign 2026 Concorde Agreement
Chinese internet giant Tencent has renewed its streaming rights deal with motor racing’s prestigious Formula 1 (F1) series through the …
-
BNP Paribas renews title sponsorship of Indian Wells Masters through 2029
BNP Paribas has extended its title sponsorship of the BNP Paribas Open tennis masters for another five years, making the multinational …
-
IMG’s Sport 24 secures 2026 World Cup rights
Sport 24, the in-flight and on-ship entertainment service owned by international sports agency IMG, has secured live rights for soccer’s …
-
Op-ed: Is NFL Fantasy Football the next big commercial phenomenon?
The showpiece event of the NFL, the Super Bowl, is often touted as one of the great sports and entertainment events …
-
Understanding the value of Liverpool FC’s return to adidas
After months of rumors circulating around a potential deal between Liverpool FC and adidas, the pair finally announced a new …
-
New media rights deals in key markets as NWSL 2025 kickoff looms
North America's National Women’s Soccer League (NWSL) has unveiled new media deals in the UK, Australia, and Canada, ahead of the …
-
UEFA’s switch from Team to Relevent as of 2027-28 confirmed
European soccer's governing body UEFA and the Relevent Sports agency have formalized the deal through which the firm will be the …
