American Airlines soars into regional 2026 FIFA World Cup sponsorship
American Airlines has been added to the ranks of commercial partners for men's soccer's 2026 FIFA World Cup, to be …
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MLS and TikTok extend content tie-up
North America’s Major League Soccer (MLS) has today announced a renewed multi-year partnership with short-form video platform TikTok.Through the extended agreement, …
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Premier Sports continues rugby rights sweep with URC extension through 2029
UK pay-TV sports network Premier Sports has reaffirmed its commitment to the rugby union market, extending its broadcast partnership with …
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ECB adds Toyota as principal partner, CSA nets Suzuki sponsorship
The England and Wales Cricket Board (ECB) governing body has added Japanese automobile company Toyota as a major partner as …
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IMG secures Sports Channel extension for EuroLeague in Israel
Euroleague Basketball, the organizer of top European club competitions, has extended its media rights tie-up in Israel with the Sports …
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Deal Focus: Relevent and US Soccer end legal dispute over overseas matches
The DealRelevent Sports, the global sports events promoter, has now settled its antitrust lawsuit with US Soccer to end a long-running …
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PSG renew Visit Rwanda partnership until 2028
French soccer giants Paris Saint-Germain (PSG) will continue to promote the Visit Rwanda tourism brand for the next three years …
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One Championship: Internationalizing a promotion in the digital age
Among mixed martial arts (MMA) promotions, One Championship is unique in that MMA is not its main focus, but rather …
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FA appoints Fuse UK MD Kendall as commercial partnerships lead
English soccer's Football Association (FA) has appointed Sarah Kendall as its new commercial partnerships head.Kendall joins from the Fuse Sport …
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News wrap: Minnesota Wild, Valencia, Toronto Tempo, Red Bull
The Minnesota Wild, of North American top-tier ice hockey’s NHL, have signed a new multi-year partnership with Minneapolis, Minnesota-based electric …
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NHL renews regional tie-up with Chipotle Mexican Grill
Ice hockey’s NHL has today announced a multi-year extension of its North American partnership with restaurant chain Chipotle Mexican Grill.The …
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IMG keeps US Open media distribution rights through USTA deal
Sports marketing heavyweight agency IMG has extended and expanded its media rights tie-up with the United States Tennis Association (USTA) in a …
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Brazil’s CBF extends Sportradar Integrity partnership
Brazilian soccer’s CBF governing body has extended its exclusive partnership with Sportradar Integrity Services (SIS), a dedicated subsidiary of the …
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New hope for Commonwealth Games as seven nations express hosting interest
The Commonwealth Sport governing body has been given renewed hope for the future of the Commonwealth Games after seven nations …
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LFP votes to end DAZN deal as dispute rumbles on
The broadcast saga between French soccer’s LFP and DAZN has taken another twist after the league organizing body voted to …
