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Fan experiences to drive augmented reality adoption in sport – report

An increasing number of augmented reality (AR) initiatives are being tested and implemented across the sports industry, with analysts pinpointing …

Premier League takes stake in VR firm Rezzil, strikes licensing deal

English soccer’s top-tier Premier League (EPL) has agreed a four-year licensing and investment tie-up with virtual reality (VR) software firm Rezzil.Through the agreement, …

MMA makes Olympic debut in the 2023 African Games

By Izzy Carnwath Mixed Martial Arts (MMA) competition graced the Olympic platform in Africa in a landmark first, as the sport …

The fall of national pride in European soccer – a debate on 2024 kits

For many fans, the latest national team shirt is a must-wear as they cheer on their teams’ efforts at the …

Istanbul confirmed as 2027 European Games hosts

The executive committee of the European Olympic Committees (EOC) umbrella organization has announced that it has awarded the 2027 European …