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Fan experiences to drive augmented reality adoption in sport – report
An increasing number of augmented reality (AR) initiatives are being tested and implemented across the sports industry, with analysts pinpointing …
Premier League takes stake in VR firm Rezzil, strikes licensing deal
English soccer’s top-tier Premier League (EPL) has agreed a four-year licensing and investment tie-up with virtual reality (VR) software firm Rezzil.Through the agreement, …
MMA makes Olympic debut in the 2023 African Games
By Izzy Carnwath Mixed Martial Arts (MMA) competition graced the Olympic platform in Africa in a landmark first, as the sport …
The fall of national pride in European soccer – a debate on 2024 kits
For many fans, the latest national team shirt is a must-wear as they cheer on their teams’ efforts at the …
Istanbul confirmed as 2027 European Games hosts
The executive committee of the European Olympic Committees (EOC) umbrella organization has announced that it has awarded the 2027 European …
UEFA adds AliExpress to Euro 2024 partner list
European soccer’s governing body UEFA has unveiled AliExpress, the online retail service owned by Chinese e-commerce giant Alibaba, as a …
OneFootball to support clubs’ US growth plans with Yahoo Sports partnership
OneFootball, the international soccer content portal, will support its European partner clubs to accelerate their efforts to grow in the …
World Rugby in multi-year tournament operations deal with Wiz-Team
The World Rugby governing body has today unveiled a multi-year tie-up with events technology and solutions firm Wiz-Team.Through the deal, Switzerland-based …
R&A TV service launches through IMG, Endeavor Streaming tie-up
UK-based golfing body The Royal and Ancient (R&A) has launched a new global streaming service, powered by the Endeavor Streaming …
Amazon to show Premier League in Denmark and Sweden through Viaplay deal
Retail giant Amazon has agreed a sub-licensing deal with media and entertainment company Viaplay to show English men's soccer’s Premier …
ANZ Premiership to be shown free-to-air on TVNZ
The Netball New Zealand (NZZ) governing body has announced that the 2024 edition of the country’s top-tier netball competition, the …
Viaplay strengthens hold on Danish soccer with exclusive Pokalen deal
The heavyweight Viaplay European sports broadcaster has snapped up exclusive domestic rights to the next six seasons of action from …
New Zealand Cricket sells Indian broadcast rights through 2030-31 to SPN
The New Zealand Cricket (NZC) governing body has sold Indian media rights to its home national team fixtures for the …
De Vos to run unopposed for ASOIF presidency
The Association of Summer Olympic International Federations (ASOIF) has announced that Belgium’s Ingmar De Vos will run unopposed for the role …
F1 teams up with Playseat to create licensed racing simulators
Elite-tier single-seater motor racing series Formula 1 (F1) has announced a new partnership with racing simulator brand Playseat to produce …