Brack in as Swiss Super League title partner through 2029-30
Swiss men’s soccer’s top-tier Super League will have a new title sponsor from the start of next season, through a …
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HSBC back in UK tennis as title partner for new-look Queen’s
Banking giant HSBC has struck a four-year title sponsorship deal covering UK tennis’ Queen’s Club Championships.Through a tie-up with the …
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Inter Milan sign first Saudi deal with Zain
Italian soccer giants Internazionale (Inter) have announced the club’s first partnership agreement in Saudi Arabia, with Saudi technology firm Zain …
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Sportable taken under CSM Ventures wing
CSM Ventures, the investment arm of Sweden-based Commercial Sports Media, has struck a deal to invest in Sportable, the sports …
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Havas increases Spanish footing with CA Sports acquisition
Havas, the international advertising giant, has acquired Barcelona-based sports marketing agency CA Sports to expand its offering in Spain.Through the deal, …
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World Surf League expands US presence with pan-American Disney/ESPN renewal
The Disney-owned international sports broadcaster ESPN has expanded its pan-American broadcast partnership with the World Surf League (WSL) competition.In its …
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Real stay on top in Deloitte’s Football Money League, break €1bn barrier
Spanish soccer giants Real Madrid became the first club ever to surpass €1 billion worth of revenue in a single …
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Octagon hires Anderson to lead operations in Australia
Octagon, the international sports marketing agency, has appointed Kim Anderson as managing director for its Australia office.Based in Sydney, and …
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Explainer: OneFootball and how DTC platforms are aiding rightsholders
In 2024, Italian soccer’s top-flight Serie A agreed a new distribution deal with digital content platform and OTT service OneFootball …
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DAZN’s Vanjak added to list of Iris hires
Sports media veteran Lara Vanjak has joined the Iris Sport Media agency as head of business development.Vanjak, most recently executive …
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Hexagon Cup renews ITV broadcasting deal for 2025
The Hexagon Cup padel tournament has renewed its UK media rights partnership with commercial free-to-air broadcaster ITV for the second edition …
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Long-standing Lions-DHL partnership extended through 2025 tour
Global logistics firm DHL has extended its association with the British and Irish Lions rugby union touring side to cover …
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Live sport leads to significant Netflix subscriber boost
Global streaming giant Netflix added close to 19 million subscribers during the final three months of 2024, boosted by several …
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Rouvy partners with Ironman and acquires its virtual cycling platform
Ironman, the global organizer of endurance races, and Rouvy, the indoor cycling app, have announced a new multi-faceted partnership.The agreement …
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LaLiga dives further into crypto with CoinW regional deal
Spanish soccer’s LaLiga has agreed a new partnership with CoinW, the Asia-based cryptocurrency exchange.The deal marks CoinW's first entry into …
