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Exclusive: Orsen to sell global commercial rights for FIBA 3×3 competitions
FIBA, the international basketball federation, has appointed sports marketing agency Orsen to handle commercial rights for its 3x3 competitions worldwide, …
Miami GP attracts F1’s largest-ever live US TV audience
ABC, the US network owned by media giant Disney, generated an average audience of 3.1 million viewers for Formula 1's (F1) …
ESPN+ posts $65m loss as subscribers continue to fall
Subscriber numbers for ESPN+ fell once again, while the streaming service also posted a $65 million operating loss, as media …
Riyadh Season renews UFC partnership, to extend WWE deal
Turki Alalshikh, chair of the general entertainment authority (GEA) of Saudi Arabia, has announced the renewal and expansion of the …
ICC renews with Sky NZ to conclude rights sales process
Sky New Zealand, the prominent pay-TV operator in that country, has renewed its rights covering major events organized by the …
Infront Bettor expands to Americas with Rush Street Interactive
Infront Bettor, the betting division of the international sports marketing agency, has expanded its operations in the Americas courtesy of a …
Atletico Madrid announce ComAve kit partnership
Digital e-commerce platform ComAve has announced a new multi-year sponsorship agreement with Spanish soccer giants Atletico Madrid beginning with the …
Extreme E renews broadcast deal with TV4 in Sweden and Finland
All-electric off-road motorsport series Extreme E has extended its broadcast partnership with Swedish commercial broadcaster TV4 in Sweden and Finland …
NFL in major five-year Accenture tie-up
American football’s top-tier NFL has unveiled a new five-year sponsorship deal with US professional services firm Accenture.Through that tie-up, Accenture …
F1 Academy to launch Netflix docuseries in 2025
F1 Academy, the top motor racing series’ all-female development category, and Hello Sunshine, the media company owned by actress Reese Witherspoon, …
NBC extends Kentucky Derby deal through 2032 following viewership boost
Churchill Downs, the US horse racing, gaming, and online entertainment company that owns the Kentucky Derby, has extended its major …
FEI secures new long-term WBD deal in Europe and Asia
The International Equestrian Federation (FEI) has agreed a new multi-year broadcast deal with media giant Warner Bros. Discovery (WBD) that will …
Report: Sony and Apollo partner for $26 billion Paramount offer
Media and entertainment giant Sony Pictures Entertainment (SPE) has reportedly collaborated with private equity firm Apollo Global Management to table …
DAZN ousts Sport TV as F1 rights holder in Portugal through 2027
DAZN, the global sports streaming service, has acquired rights to motor racing’s Formula 1 (F1) series in Portugal for the …
Fubo-led group sign letter urging congress hearings on pay-TV competition
A coalition of broadcasters, network carriers, and pressure groups, led by sports-focused streaming service FuboTV, have co-signed a letter to …