College firsts as Utah ink private equity deal and UNLV land jersey patch
The University of Utah and the University of Las Vegas (UNLV) have each announced landmark deals in college sports, bringing in private …
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Australia’s Kayo Sports breaks streaming records for 2025 F1 coverage
Kayo Sports, the sports streaming platform of Australian pay-TV broadcaster Foxtel, has announced record viewership figures for motor racing’s 2025 …
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RB Leipzig finds Mintzlaff replacement in experienced Swiss exec Haenni
German soccer side RB Leipzig has announced the appointment of Swiss soccer executive Tatjana Haenni as the new club chief …
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FIBA chief eyes 2027 NBA Europe launch, BCL qualification
Global basketball governing body FIBA has further outlined plans for its collaborative NBA Europe project, with secretary general Andreas Zagklis reaffirming …
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WSC Sports and Swiss ice hockey league partner in long-term deal
The Swiss National League ice hockey competition has announced a new six-year partnership with AI-powered video content provider WSC Sports.The …
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QSI widens multi-club group with KAS Eupen purchase
Qatar Sports Investments (QSI), the Qatari investment group that owns French soccer giants Paris Saint-Germain, has announced the acquisition of …
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US Ski and Snowboard in content tie-up with YouTube
The US Ski and Snowboard national governing body has announced a new content partnership with YouTube ahead of the 2026 …
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FPT Play to show Premier League in Vietnam via Jasmine deal
Thai telecoms firm Jasmine International (JAS) has snapped up rights to English soccer’s top-tier Premier League in Vietnam for the …
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Strong domestic Ashes showing continues as second test viewership swells
Cricket’s 2025-26 Ashes series has continued its strong domestic viewership performance on Australia’s free-to-air Seven Network, and pay-TV offering Foxtel, …
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Infront nets eight-year extension to BWF rights contract
Sports marketing agency Infront will continue to distribute all media and sponsorship rights on behalf of the Badminton World Federation …
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British Cycling creates commercial vehicle, eyes external investment
The British Cycling governing body has today announced the launch of a new commercial arm and outlined plans to bring in …
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Wrexham FC nets Apollo Sports Capital as minority investor
Apollo Sports Capital (ASC), the sports-based venture of US investment firm Apollo Global Management (AGM), has made another investment into …
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Paramount looks to hijack Netflix’s WBD deal with $108bn hostile bid
Paramount has jumped in to try and hijack Netflix's takeover of the Warner Bros. Discovery (WBD) media and entertainment giant, …
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F1 sponsorship wrap: Audi, Haas, Alpine
The upcoming Audi Formula 1 (F1) motor racing outfit has further bolstered its commercial lineup after adding Munich brewery Paulaner …
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Haier grows European soccer presence with Serie A refcam partnership
Italian soccer’s top-flight Serie A has struck a new partnership with Chinese consumer electronics giant Haier, which will sponsor the …
