PFL extends with DAZN in DACH region
The Professional Fighters League (PFL) mixed martial arts (MMA) promotion has extended its broadcast rights tie-up in Germany and surrounding …
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AFA adds Nexo as LATAM crypto partner ahead of World Cup
The Argentine Football Association (AFA) governing body has continued its commercial partner push by adding digital asset platform Nexo as …
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VTV retains FIFA World Cup rights in Vietnam
Rights to the upcoming FIFA World Cup national teams soccer tournament have been snapped up by Vietnam Television (VTV).That state-owned …
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Sunset+Vine hires Buzz16’s East as new chief executive
Sunset+Vine, the UK-based television sports production and media company, has appointed Duncan East as its new chief executive.He takes up …
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Lacrosse’s PLL and WLL land Nike apparel deal
US sportswear giant Nike has secured a major apparel partnership with North America’s Premier Lacrosse League (PLL) and Women’s Lacrosse …
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Serie A expands Deltatre deal, clubs back Malago for FIGC presidency
Italian soccer’s top-flight Serie A has struck a new partnership with sports technology and streaming graphic solutions firm Deltatre, which has …
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Deal Focus: Nike closes in on UEFA ball deal to end Adidas’ reign
The dealPan-European soccer’s UEFA governing body announced last week it had entered exclusive negotiations with US sportswear giant Nike to …
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Legends’ Brown appointed Formula E commercial chief
Formula E, the all-electric motor racing series, has appointed Will Brown, a former executive from premium experiences and commercial agency Legends …
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Fox Latin America takes control of Tigo Sports offering in region
The Fox Latin America regional broadcaster has acquired the programming and production elements associated with Tigo Sports Channel.The tie-up covers …
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Hugo Boss steps up tennis presence with Australian Open deal
Hugo Boss, the luxury fashion brand, has been named as a major new sponsor of the Australian Open tennis grand …
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AB InBev boosts World Cup activity with Canada Soccer deal
Canadian Soccer Media & Entertainment (CSME), the newly rebranded commercial arm of the Canada Soccer national body, has announced a …
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EBU secures another FIFA deal with Women’s World Cup rights
The European Broadcasting Union (EBU), the continent’s association of public-service broadcasters, has snapped up rights in a number of major European markets …
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ICC to distribute record prize money for Women’s T20 World Cup
Record prize money will be on offer at cricket's upcoming 12-team ICC Women's T20 World Cup in England, the International …
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SportyTV snaps up pay-TV World Cup rights in South Africa
SportyTV, the African sports media platform, has secured pay-TV rights to international soccer’s showpiece 2026 FIFA World Cup in South …
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ZDF back as Tour de France broadcaster in Germany from 2027
Cycling’s iconic Tour de France will be shown by German public service broadcaster ZDF in 2027 for the first time …
