Jockey Club receives £100m Levy investment to upgrade key racecourses
The Jockey Club, the prominent UK horse racing organization, has unveiled multi-million-pound plans to modernize its portfolio of 15 tracks after …
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ICC brings in Kettle Chips as Women’s T20 World Cup sponsor
The International Cricket Council (ICC) has unveiled the Kettle Chips brand as an official supporter of this year’s ICC Women’s …
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France’s Six Nations title win against England pulls in high viewership
France’s last-gasp win over England to win rugby union’s 2026 Six Nations Championship delivered major audience figures for domestic free-to-air …
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Adidas to face competition as UEFA, Relevent prepare UCL match ball tender
European soccer’s governing body UEFA and its partner agency Relevent Sports are launching an official match ball tender for the …
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Carabao lands early title sponsorship extension for EFL Cup
English soccer’s secondary Carabao Cup knockout competition will keep its moniker until at least the 2028-29 season after striking an …
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R&A taps Accenture for strategic technology push
The Royal and Ancient (R&A) UK-based golfing body has secured a wide-ranging brand partnership with global professional services firm Accenture.Under the …
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F1 cancels Bahrain, Saudi races; MotoGP postpones Qatar GP
Motor racing’s elite Formula 1 (F1) series has cancelled its upcoming races in the Middle East due to the ongoing …
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Dodgers close in on field naming partnership, Zalupski’s DFH partners Rays
The Los Angeles Dodgers franchise of Major League Baseball (MLB) is set to announce a new presenting partner for the …
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MatchWornShirt ties-up MLS, Clippers licensing deals
MatchWornShirt, the international online memorabilia auction platform, has agreed a major new deal in the US with top-flight competition Major …
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Halo back as World Snooker Championship title partner, adds darts to deal
UK-based software company Halo has announced a renewed deal with the World Snooker Tour (WST) to return as the headline …
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Miami Open unveils new, returning sponsors for 2026
The Miami Open tennis tournament has secured several new sponsors, while many brands have also renewed their deals for this …
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NHL plots German expansion, two regular-season games set for December
North American ice hockey's NHL and its players' association (NHLPA) have unveiled major plans to grow the league's presence and exposure …
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Wowow extends UEFA club rights until 2030-31, adds UWCL
Japanese satellite TV network Wowow has retained exclusive broadcast rights to European soccer’s UEFA men’s club competitions for another four …
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Scripps and Ally partner to provide PWHL’s first national TV broadcast
Financial services company Ally Financial and Scripps Sports, the sports division of the US media company, have teamed up with the …
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Op-Ed: How do brands turn global sporting moments into enduring connections
A collaborative article by Jamie Barlow, senior vice president for creative technology at Sparks, a global experiential marketing firm.Think about the last time …
