Technology
NTT renews as IndyCar title sponsor
NTT, the Japanese technology service corporation, has extended its title sponsorship of US motor racing’s IndyCar Series.The new deal will…
Is Disney preparing to get out of the Sports game?
“ESPN is a differentiator for this company. It’s the best sports brand in television. It’s one of the best sports…
WSC Sports: How AI has led the highlights revolution
Attention spans are in short supply and competition for fans' attention has never been higher. Add those two elements together…
Fanatics makes first move in Australian sports with AFL
Australian rules football’s AFL has agreed an exclusive 10-year retail and merchandising partnership with Fanatics, marking the digital sports platform…
Relo Metrics launches new platform to measure sponsorship value of women’s soccer
Relo Metrics, the sponsorship analytics platform, has launched a new sports initiative to maximize the commercial value of women’s soccer, using…
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Explainer: New flying car racing series Airspeeder
Airspeeder, the flying car racing series described as "Formula One in the sky," has unveiled its first crewed flying racing car,…
Internet of Things innovation: Leading companies in vitals monitoring exercisers for the sports industry
Innovation in the sports industry is constantly evolving, with activity driven by digital advancements, high level of social media interactions,…
Artificial intelligence innovation: Leading innovators in virtual trainers for the sports industry
Innovation in the sports industry is constantly evolving, with activity driven by digital advancements, high level of social media interactions,…
Cloud innovation: Leading companies in virtual sport training devices
Innovation in the sports industry is constantly evolving, with activity driven by digital advancements, high-level of social media interactions, broad…
Internet of Things innovation: Leading companies in performance monitoring sports equipment
Innovation in the sports industry is constantly evolving, with activity driven by digital advancements, high level of social media interactions,…