Sportradar, the international sports data intelligence and digital content service provider, has acquired Vaix, an artificial intelligence (AI) solutions provider for the gambling industry.

The two parties have had a partnership for over two years, with Sportradar incorporating Vaix’s technology into its managed trading services (MTS) offering.

The MTS solution is a trading, risk, live odds, and liability management offering that helps betting operators “boost margins and profits, while increasing efficiency and managing risk”.

Sportradar said Vaix’s advanced AI learning capabilities will provide betting operators already engaged with its platform the opportunity to gain access to more personalized insights and suggestions relating to user preferences.

Vaix’s AI technology allows betting and gaming operators to “gain a personalized view of their customers, which enables them to provide a more targeted, player-friendly experience”.

The UK-based company was founded in 2016 by John O’Malia and Andreas Hartmann and claims to have fed over 60 billion transactions into its AI (60 million per day) to offer a personalized experience to more than 50 million users for tier 1, 2, and 3 operators and platforms on all continents.

Sportradar stated that the acquisition does not have a material impact on its annual outlook for 2022, which was provided on March 30.

The firm revealed full-year revenue of €561.2 million ($613.6 million) in 2021 and projected 2022 revenue of between €665 million and €700 million.

Paolo Personeni, Sportradar managing director of managed betting services, said: “Vaix products with their Artificial Intelligence and algorithms are now being natively integrated as part of the Sportradar Sportsbook platform, enhancing our data analytics, promotions system, and player personalization.

“All managed betting services customers will enjoy a faster and simplified integration. The acquisition of Vaix is the culmination of a very important and productive partnership we have had with the company for over two years.”  

Andreas Hartmann, co-founder and chief executive at Vaix, added: “Fully joining forces with Sportradar is recognition of the power of Vaix’s technology, and a dream come true for our vision to bring AI to the entire iGaming industry.

“Vaix’s capabilities can provide all of Sportradar’s operators with the power to truly personalize their offering, marketing, and CRM, as they seek to attract and engage players.”