Villarreal, of Spanish soccer’s top-tier LaLiga, have brought in Color Star Technology, an Artificial Intelligence tech-based firm, as a club partner and sleeve sponsor.

The brand’s logo will be present on the sleeves of the Villarreal first team until the end of the ongoing 2021-22 season, the club has said.

The deal, struck last Friday (February 25), will see Color Star’s business development and advertising sectors benefit from the partnership. 

Lucas Capetian, Color Star’s chief executive, said: “We hope that this partnership will help usher Color Star to Europe and into the soccer scene, a sport that incites unbelievable levels of passion into the hearts of millions. This is just the beginning of our partnership, and we believe that as the partnership grows, our cooperation will naturally deepen in the future.”

Villarreal currently lie sixth in the LaLiga table and are in the middle of their UEFA Champions League round-of-16 clash with Italian giants Juventus.

Other club sponsors include kit supplier Joma, and main club partner Pamesa, which holds front-of-shirt rights.