London calling: How the Lions can step up to the continental stage
The last few years have been a testing time for British basketball. To say anything less would be to understate …
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IMG Licensing in global America’s Cup deal
IMG Licensing, a branch of the WME Group media and entertainment heavyweight, has struck a deal with the organizers of …
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LIV Golf jumps into prediction market with Novig
LIV Golf, the Saudi-backed team-based golfing tour, has announced a new partnership with sports prediction platform Novig.The tie-up will establish …
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MLS and Vision Insights in sponsorship analysis tie-up
North America's Major League Soccer (MLS) has brought in data analytics firm Vision Insights as a strategic partner in a …
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AFL expands ties with Monster Energy, adds AFLW
The Australian Football League (AFL) has expanded its commercial tie-up with major energy drinks brand Monster Energy.Through a multi-year contract …
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Report: Topps to take licenses for heavyweight soccer quartet from Panini
Trading card and collectible brand Topps - owned by Fanatics - is set to snap up future trading card and …
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NBA partners with PrizePicks, WNBA and P&G expand ties
North America’s National Basketball Association (NBA) has announced a new multi-year partnership with US-based fantasy sports operator, PrizePicks, which becomes …
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Qantas named official airline of NFL in Australia, New Zealand
Australian airline Qantas has been announced as the official airline partner of American football’s NFL across Australia and New Zealand …
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Fox renews Concacaf rights in Mexico through 2030
The Latin American arm of US media giant Fox has announced a four-year renewal of its broadcast partnership with North …
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Sportradar deepens Brazilian presence with basketball’s LNB
Sportradar, the global data and digital content service provider, has bolstered its presence in Brazil by adding basketball’s Liga Nacional …
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NFL continues to tap into financial sector with US Bank deal
American football’s NFL has announced a new multi-year partnership with US Bank, making it the league’s official bank and wealth …
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America’s Cup Partnership hires former Sky Italia exec Perrelli as CEO
America's Cup Partnership (ACP), the new entity recently formed by a quintet of the sailing competition’s founding teams to provide enhanced …
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Glasgow 2026 adds Jubel as beer partner
The organizing committee of the upcoming 2026 Glasgow Commonwealth Games has continued its spate of commercial activity, adding craft beer …
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ESPN to stream curling’s debut season of Rock League
Rock League, curling’s first professional league, has secured coverage across the US with international sports broadcaster ESPN to stream its …
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NHL’s Senators and Bell Media renew local broadcast deal
The Ottawa Senators, the NHL ice hockey franchise, and Canada's Bell Media broadcaster have announced a new long-term rights extension for regional coverage. …
