FIFA names TikTok as first preferred platform for 2026 World Cup
FIFA, soccer’s global governing body, has agreed a “first-of-its-kind” content partnership with short-form video platform TikTok covering the upcoming 2026 …
Post
-
-
LaLiga expands Oshee deal across Europe, FanCode renews RFEF coverage
Spanish soccer’s elite LaLiga competition has renewed and expanded its partnership with Polish sports drink brand Oshee, which will now …
-
Significant new sponsorships for Liverpool, Bayern Munich
Liverpool and Bayern Munich, two European soccer heavyweights, have both unveiled new commercial partnerships today.English Premier League champions Liverpool have …
-
McLaren expand with Deloitte; Cadillac in IFS deal ahead of first season
McLaren, heavyweights from motor racing's top-tier Formula 1 (F1) series, have extended and expanded their commercial tie-up with professional services …
-
NFL’s 2025 regular season becomes second-most watched on record
American football’s elite NFL drew strong viewership levels across the 2025-26 regular season, which has become the second-most-watched campaign on …
-
AIS expands golf offering with Thai DP World Tour rights
Advanced Info Service (AIS), the major telecoms firm in Thailand, has doubled down on its golf coverage after adding the …
-
AB InBev renews long-standing MSG partnership
Madison Square Garden Sports (MSG Sports) and the wider MSG Entertainment Corp, the New York sports venue and entertainment firm, …
-
Sport1’s media rights head Rody steps aside
Annika Rody is stepping down from her position as media rights director at the German broadcasting heavyweight Sport1.Rody, who has …
-
ITTF continues executive reshuffle with Bergh hired as secretary general
The International Table Tennis Federation (ITTF) governing body has appointed Stefan Bergh as its new secretary general.He will step into …
-
Six Nations at crossroads as Premier Sports secures non-exclusive rights
The organizer of rugby union’s iconic annual Six Nations tournament has announced a new media rights agreement with UK-based pay-TV …
-
Mercedes-Benz continues women’s sport investment with WSL deal
German car brand Mercedes-Benz has expanded its investment into women’s sport with a new commercial partnership covering English soccer’s top …
-
Catalist becomes sole provider of Aussie Open data to US betting firms
A deal has been struck through which US sportsbooks will be supplied with data covering tennis' upcoming Australian Open grand …
-
FIFA adds Marriott Bonvoy as regional World Cup partner
Global hotel group Marriott Bonvoy has been named as the latest regional sponsor of soccer’s showpiece 2026 FIFA World Cup.As …
-
WWE content library finds a new home as Netflix deal expanded
Content and media giant Netflix has significantly expanded its tie-up with World Wrestling Entertainment (WWE), becoming the home of the promotion's …
-
NBCU sells out Winter Olympics ad inventory, sets new revenue record
NBCUniversal, the US media giant, has sold out its entire advertising inventory for its multi-platform coverage of the 2026 Winter Olympic …
