Volleyball World renews partnership with energy drink brand Sponsor
Volleyball World, the commercial body managing global volleyball rights, has expanded its tie-up with Sponsor, a Thailand-based energy drinks brand.Through …
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Toyota expands ECB partnership to cover The Hundred
Automotive giant Toyota has expanded its presence in UK cricket after agreeing a deal with the England and Wales Cricket …
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IOC takes 2026-32 media rights tender to key subcontinent markets
The International Olympic Committee (IOC) has today launched a tender covering media rights to the next four editions of the Olympic …
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Visa expands AFC partnership to include 2026 Women’s Asian Cup
Digital payments giant Visa has expanded its wide-ranging partnership with soccer’s Asian Football Confederation (AFC) governing body to cover next …
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Rogers takes control of MLSE after buying out rival BCE
Canadian telecommunications and broadcast heavyweight Rogers has become the majority shareholder of multi-sport ownership and commercial real estate group Maple …
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Extreme H nets Eurosport and TNT coverage, FIA strikes DHL logistics deal
Extreme H, the nascent hydrogen-powered off-road racing series, has secured a major broadcast partnership with media giant Warner Bros. Discovery …
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Report: SURJ readies Saudi investment into PTO
SURJ Sports Investments, the sports arm of Saudi Arabia’s Public Investment Fund (PIF), is reportedly on the verge of buying …
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EuroLeague rebrands as Turkish Airlines partnership lapses
European basketball’s elite EuroLeague has launched a new visual identity that has coincided with the end of its long-standing naming …
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Dyn secures DFL and Schwarz Group as new investors
Dyn Media, the German sports streaming platform, has acquired a fresh injection of capital after bringing in the DFL German …
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LFP hierarchy votes to take plunge and commit to new in-house channel
The major stakeholders in French soccer's top-tier have given the green light for Ligue 1 to create and develop an in-house TV …
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Women’s Rugby World Cup boost sponsors list with Emirates deal
Rugby union’s World Rugby governing body has added Dubai-based airline Emirates as an official partner for the upcoming 2025 Women’s …
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Esports World Cup connects with Lenovo in build-up to 2025 edition
Chinese tech giant Lenovo has signed up as the latest commercial partner of the 2025 Esports World Cup (EWC).Through a tie-up …
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Nexo-DP World Tour; PGA Tour Utah event nets first title sponsorship
European golf’s DP World Tour has brought in Nexo as its first cryptocurrency partner, in a three-year deal that includes title …
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Another LVMH brand becomes F1 partner as Glenmorangie brought in
The Glenmorangie whisky brand has been rolled out as a commercial partner of motor racing's top-tier Formula 1 (F1).Glenmorangie is …
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Deal Focus: Optus exits sport as Nine stakes dominance claim with PL rights
The dealAustralian commercial broadcaster Nine Entertainment has struck a deal with rival sports broadcaster Optus for the exclusive rights to …
