European Athletics renews with Würth Modyf as official partner
The European Athletics governing body has renewed its partnership with workwear manufacturer Würth Modyf for the 2025-2027 commercial cycle.The extension will see Würth …
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Sportsbet.io pots title sponsorship rights for trio of WST events
Sportsbet.io, the online sports betting platform, has taken on a two-year title sponsorship role for a trio of English snooker …
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How the momentum of women’s sports will accelerate in 2025
Women’s sport is a hot topic that can no longer be ignored. There has been an accelerated growth and level …
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Spanish media rights for 2026, 2030 World Cups now out to tender
Media rights for the next two editions of soccer's showpiece FIFA World Cup have hit the market in Spain.The process …
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Sportdigital lands ACB rights in DACH countries through 2025-26
Sportdigital, the German sports-focused linear channel, has agreed a rights deal to show Spanish basketball’s ACB competitions in the DACH …
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Q&A with James Yang, Tencent’s senior director of global esports
PUBG Mobile is a free-to-play battle royale video game adaptation of the PC and console game PUBG: Battlegrounds, co-developed by …
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Bank of America continues sponsorship spree with US Soccer deal
The US Soccer governing body has announced a new long-term partnership with Bank of America.The agreement makes the company the …
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Seven Network renews LIV Golf rights in Australia
Australia’s free-to-air Seven Network has renewed its broadcast agreement with the LIV Golf breakaway series.Every round of the 2025 LIV …
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DirecTV launches new 40-channel sports bundle
The DirecTV US cable TV carrier has launched a new sports-focused network bundle encompassing 40 different sports channels.Called MySports, the …
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New-look host selection process for future Commonwealth Games launched
A revamped host selection process covering the 2030 Commonwealth Games and future editions of the multi-sport tournament is now underway.Yesterday (January 14), …
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Match Hospitality Asia appointed by E1 for Doha race
Match Hospitality Asia, a regional arm of the Switzerland-based agency, has been appointed to handle hospitality sales for the second …
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EuroLeague extends with Deutsche Telekom through 2029
Euroleague Basketball, the organizers of Europe's elite EuroLeague competition, has extended its long-running broadcast partnership with German telecommunications firm Deutsche …
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PFL dips toe into crypto betting with Cloudbet deal
Professional Fighters League (PFL), the mixed martial arts (MMA) promotion with regional competitions, has brought in cryptocurrency casino Cloudbet as …
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MSE and PENN Entertainment partner, ESPN Bet to sponsor Washington teams
Sports betting firm and casino operator PENN Entertainment has announced a new long-term partnership with Monumental Sports & Entertainment (MSE), …
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US firm Enfield partners with Saudi’s SURJ, launches $4bn sports fund
The Enfield Investment Partners private equity group has agreed a new strategic partnership with the sports arm of Saudi Arabia’s …
