UEFA takes off with Qatar Airways in lucrative six-year UCL deal
UEFA, European soccer’s governing body, has today confirmed Qatar Airways as the latest major sponsor of its elite Champions League …
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LaLiga announces tech partnerships with TikTok, Bitget
LaLiga, Spanish soccer’s elite-tier competition, has today unveiled new partnerships with the social media video platform TikTok and cryptocurrency firm Bitget.The …
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PNG closes in on NRL with Australian government support
Anthony Albanese, the prime minister of Australia, has reportedly come to an agreement with Australia’s rugby league governing body, the …
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Bundesliga turns to Relevent to support Americas growth in long-term deal
The DFL, the German soccer league, has today announced a significant long-term strategic partnership with Relevent Sports, the global sports …
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Galaxy Racer to show top European leagues in Indian subcontinent
Galaxy Racer (GXR), the Dubai-based transmedia company, has acquired rights to top European soccer leagues in Spain, Italy and France …
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WNBA awards 15th franchise to Portland
The Women’s National Basketball Association (WNBA), the elite tier of women’s basketball in the US and Canada, has officially confirmed …
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Explainer: What is the goal for Wimbledon’s first esports event?
The All England Lawn Tennis Club (AELTC), the organizer of tennis’ iconic Wimbledon Championships grand slam major, recently hosted a …
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Dortmund in multi-faceted tie-up with Pluto TV
Borussia Dortmund (BVB), heavyweights from German soccer’s top-tier Bundesliga, have brought on board free ad-supported streaming TV (FAST) service Pluto …
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WSC Sports, Pro League focus on story-based content in renewed tie-up
Belgian soccer’s top-tier Pro League has extended its partnership with WSC Sports, the sports-focused AI-powered video content provider.The renewed tie-up …
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Rogers purchases Bell’s MLSE stake for C$4.7bn
Canadian telecommunications heavyweight Rogers has signed an agreement to buy fellow Canadian telecoms company Bell's 37.5% ownership stake in the Toronto-based sports …
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Rangers renew front-of-shirt deal with Kindred Group
Scottish soccer giants Rangers have announced a record renewal of their long-running front-of-shirt sponsorship deal with sports betting’s Kindred Group.The …
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Premiership Rugby brings Buffalo Trace on board as spirits partner
Premiership Rugby, English rugby union’s top domestic competition, has today signed a new sponsorship deal with US whiskey distillery Buffalo …
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Rhino retains official supplier contract for 2025 Lions tour
Rhino, the rugby equipment brand, has renewed its long-standing partnership with the British & Irish Lions to continue as an …
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APL appoints Jam TV, EMG/Gravity Media as production partners
The Australian Professional Leagues (APL), the organizing body for Australian soccer’s top-tier professional competitions, has announced the dual appointment of …
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Samsung named UK TV partner of NFL
Samsung Electronics UK, the UK subsidiary of the Korean electronics giant, has announced a new season-long partnership as the official …
