BeIN extends FA Cup coverage in France, renews Malaysia tie-up with Astro
International sports broadcaster BeIN has extended its rights deal covering English soccer's knockout FA Cup competition through the 2025-26 campaign.The …
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Quartet of EPL clubs warned over links with unlicensed gambling firm
Four clubs from English soccer’s top-tier Premier League (EPL) have been warned by the UK Gambling Commission over their partnership …
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Hill Dickinson takes naming rights for new Everton stadium
Everton, from English soccer's top-tier Premier League, has brought in commercial law firm Hill-Dickinson as the inaugural naming rights partner for …
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Explainer: How On Location will deliver hospitality for a Winter Games
In 2023 the International Olympic Committee (IOC) revolutionized its ticketing model, centralizing all travel and hospitality offerings through one provider, …
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Channel 4 and TNT Sports snap up Women’s FA Cup through 2027-28
From the start of the 2025-26 season, English soccer's Women's FA Cup knockout tournament will be covered live domestically (and …
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Soccer wrap: Hoffenheim, Brentford, Osasuna, Real Sociedad, Monaco
Germany's TSG Hoffenheim has extended its long-running shirt sponsorship deal with multinational software company SAP until 2030. The five-year renewal will also …
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WNBA’s Fever launch DTC service with Endeavor Streaming
The Indiana Fever franchise of US women’s basketball’s elite WNBA has partnered with the Endeavor Streaming entertainment technology firm to …
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Volleyball World and Mizuno renew through 2026
The Volleyball World commercial vehicle has today announced a partnership extension with Japanese sportswear brand Mizuno until 2026.The multi-year renewal will …
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LA28 brings in electric air taxi firm Archer as latest partner
Aviation taxi brand Archer has signed up as a commercial partner of the 2028 Olympic and Paralympic Games in Los Angeles, …
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UEFA leads FIFA congress walk-out in Infantino protest
Tensions between soccer bodies FIFA and UEFA have risen after delegates from multiple European FIFA member associations walked out of …
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Deal Focus: Diageo wades into World Cup sponsorship after a testing 2024
The dealLast week (May 8) global beverage giant Diageo, one of the world’s largest alcoholic drinks conglomerates, agreed a wide-ranging commercial …
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Lidl takes EHF Euro sponsorship to decade with renewal until 2028
German supermarket chain Lidl has renewed its deal to sponsor the men’s and women’s EHF European Handball Championship national teams …
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Long-serving Simon to retire as WTA chairman
Steve Simon will step down from his role as chairman of the Women’s Tennis Association (WTA) after a decade with …
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IMG renews Vikings marketing ties for global growth
Global sports and entertainment agency IMG has extended its tie-up with the Minnesota Vikings franchise of American football’s NFL.Across the …
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Explainer: How Shakhtar Donetsk generates revenue during wartime
The UEFA Champions League, Europe’s elite soccer competition, has long allowed clubs from outside the continent's so-called “top five” leagues …
