BeIN extends FA Cup coverage in France, renews Malaysia tie-up with Astro
International sports broadcaster BeIN has extended its rights deal covering English soccer's knockout FA Cup competition through the 2025-26 campaign.The …
International sports broadcaster BeIN has extended its rights deal covering English soccer's knockout FA Cup competition through the 2025-26 campaign.The …
Four clubs from English soccer’s top-tier Premier League (EPL) have been warned by the UK Gambling Commission over their partnership …
Everton, from English soccer's top-tier Premier League, has brought in commercial law firm Hill-Dickinson as the inaugural naming rights partner for …
In 2023 the International Olympic Committee (IOC) revolutionized its ticketing model, centralizing all travel and hospitality offerings through one provider, …
From the start of the 2025-26 season, English soccer's Women's FA Cup knockout tournament will be covered live domestically (and …
Germany's TSG Hoffenheim has extended its long-running shirt sponsorship deal with multinational software company SAP until 2030. The five-year renewal will also …
The Indiana Fever franchise of US women’s basketball’s elite WNBA has partnered with the Endeavor Streaming entertainment technology firm to …
The Volleyball World commercial vehicle has today announced a partnership extension with Japanese sportswear brand Mizuno until 2026.The multi-year renewal will …
Aviation taxi brand Archer has signed up as a commercial partner of the 2028 Olympic and Paralympic Games in Los Angeles, …
Tensions between soccer bodies FIFA and UEFA have risen after delegates from multiple European FIFA member associations walked out of …
The dealLast week (May 8) global beverage giant Diageo, one of the world’s largest alcoholic drinks conglomerates, agreed a wide-ranging commercial …
German supermarket chain Lidl has renewed its deal to sponsor the men’s and women’s EHF European Handball Championship national teams …
Steve Simon will step down from his role as chairman of the Women’s Tennis Association (WTA) after a decade with …
Global sports and entertainment agency IMG has extended its tie-up with the Minnesota Vikings franchise of American football’s NFL.Across the …
The UEFA Champions League, Europe’s elite soccer competition, has long allowed clubs from outside the continent's so-called “top five” leagues …