The broadcast value of an away Ashes series
The 2025/26 Ashes unravelled on and off the field. England surrendered the urn in just 11 days, but for supporters …
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W7F appoints experienced women’s soccer exec Bloomfield to senior role
The nascent World Sevens Football (W7F) women’s soccer tournament has made a significant senior leadership appointment, hiring Claire Bloomfield as chief …
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Two Circles hired to grow squash audiences ahead of LA28
Squash Media and Marketing (SMM), the commercial arm of the Professional Squash Association (PSA), has announced a five-year partnership with …
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Liga F launches FTA broadcast tender
Spanish women’s soccer’s top-flight Liga F has launched a new rights tender seeking free-to-air coverage for its current 2025-26 campaign.The …
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DAZN to offer prediction trading through Polymarket tie-up
DAZN, the international sports streaming service, has partnered with cryptocurrency-based prediction market firm Polymarket to offer prediction trading to its …
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Extreme H extends coverage with India’s Sony Pictures Networks
Sony Pictures Network (SPN), the Indian pay-TV broadcaster, has extended its rights to off-road motor racing’s hydrogen-based Extreme H World …
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IPL expands sponsorship portfolio with lucrative Gemini AI deal
Gemini, the artificial intelligence platform developed by tech giant Google, has struck a multi-year sponsorship agreement with cricket’s elite Indian …
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Sky NZ strengthens golf position with four-year DP World Tour renewal
Sky New Zealand, the pay-TV heavyweight, has consolidated its golf portfolio by extending its exclusive broadcast rights to the DP …
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Chaotic AFCON final secures bumper viewership in France, UK, Italy
French free-to-air broadcaster M6 Group has announced high viewership for its coverage in France of the Africa Cup of Nations …
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London Spirit kicks off new ownership era with Barclays, Nike deals
London Spirit, of English cricket’s short-format The Hundred competition, has added Barclays Bank and US sportswear giant Nike as major …
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Sabalenka flies in as first tennis ambassador for Emirates
Female tennis star Aryna Sabalenka has been named as the first-ever tennis ambassador for Emirates Airlines.The Dubai-based carrier is a …
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F1 sponsorships: Ferrari secures Whoop, Audi partners Nexo
The Ferrari Formula 1 (F1) motor racing team has announced a new partnership with wearable technology company Whoop as it …
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CJ ENM renews UFC deal through 2029
South Korea’s CJ ENM media organization has struck a multi-year media rights renewal agreement with the iconic UFC mixed martial …
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NHL expands UK coverage with free-to-air ITV deal
North America’s elite National Hockey League has secured free-to-air coverage in the UK through a new deal with commercial network …
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AIFF launches self-run media rights tender for condensed ISL season
The All India Football Federation (AIFF), the governing body for soccer in the country, has launched a new tender for …
