Bayern Munich and fintech partner Adyen renew partnership
Financial technology platform Ayden will continue as a sponsor of Bayern Munich after extending its deal with the German soccer heavyweights.Through …
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NFL takes bite out of Five Guys UK partnership
Fast-food chain Five Guys has been named an official commercial partner of American football’s NFL in the UK under a …
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DAZN builds on NBA, FIBA deals with Basket.TV acquisition
Global sports subscription platform DAZN has bought up basketball streaming service Basket.TV, which mainly serves Latin America.Basket.TV operates primarily across …
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Manchester City’s guilty verdict may have ripple effects across European soccer
After a process that lasted more than two years, judgement on Manchester City has finally been passed. An independent commission …
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Hang Seng Bank becomes presenting partner of Hong Kong WTT Finals
Hong Kong-based financial institution Hang Seng Bank has signed up as a presenting partner for table tennis' 2026 WTT Finals …
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DFB to bring in over €30m per year during next 3.Liga rights cycle
German telecommunications giant Deutsche Telekom has retained its status as exclusive rights-holder for the domestic third-tier men's soccer league, the 3.Liga, …
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Adobe makes first tennis move with Australian Open deal
Software giant Adobe has made its first entry into tennis through a multi-year partnership with the Australian Open Grand Slam.Under the …
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CONMEBOL adds Libertadores rights deals with Globo, Paramount+ in Brazil
CONMEBOL, South America’s governing body for soccer, has expanded the visibility of its top-tier Libertadores men's club competition in Brazil …
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Red Bull expands MotoGP ties, takes naming rights for Australian Grand Prix
Energy drink giant Red Bull has further deepened its ties to elite motorcycle racing’s MotoGP series, becoming the new title …
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L’Oréal partners with PSG in first soccer deal
French soccer giants Paris Saint-Germain (PSG) have announced a new partnership with L'Oréal Groupe, the personal care company, through 2028.Through …
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Friedkin Group eyes sale of Everton after less than two years
The Friedkin Group, the business and investment consortium led by US businessman Dan Friedkin, is seeking to sell off at …
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BeIN takes more Wimbledon rights in four-year Asia deal
International pay-TV heavyweight BeIN Sports has snapped up exclusive rights in nine markets across Southeast Asia, as well as Hong …
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US, UK events headline revamped WRC 2027 calendar
Motor racing’s World Rally Championship (WRC), the rally classification’s elite series, has confirmed that it will return to the US …
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Sportradar sells off Atrium Sports for $170m
Sportradar, the sports technology and data giant, has unveiled the sale of its Atrium Sports business - acquired in early …
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Ligue 1 readies five-season domestic media rights tender
French soccer's LFP governing body is preparing to launch a domestic rights tender for the 2027-32 cycle, after originally planning to keep the …
