Seven in the running to succeed Bach as IOC president
The International Olympic Committee (IOC) has today revealed a shortlist of seven candidates to replace long-serving Thomas Bach as president …
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Panasonic and Toyota are out of the TOP Programme – does the IOC need to reform its commercial model?
At the beginning of September, following the conclusion of the Paris 2024 Paralympic Games, Japanese electronics giant Panasonic announced that …
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Premiership Rugby and URC play down talk of merger
Premiership Rugby, English rugby union’s top domestic competition, and the United Rugby Championship (URC), the Europe-based club competition, have played down recent …
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DirecTV and Disney finally reach carriage agreement after stalemate
DirecTV, the US cable TV carrier, has announced the resolution of its contract dispute with media giant Disney, ending the …
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RTL picks up Oktagon MMA rights in Germany
European mixed martial arts (MMA) promotion Oktagon has agreed a new broadcast deal in Germany with commercial broadcaster RTL.The RTL+ …
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UEFA and Adidas extend UCL ball supply deal through 2026-27
Adidas will continue as the official match ball supplier to the UEFA Champions League (UCL) top-tier soccer clubs competition for …
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Lenovo takes up 10-year Hurricanes arena naming rights
Lenovo, the Chinese tech company, has announced a new long-term stadium naming rights agreement with the Carolina Hurricanes franchise of …
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IndyCar and Firestone in lengthy extension
Firestone, the US tire company owned by Japan’s Bridgestone, has unveiled a long-term extension to continue as the exclusive tire supplier …
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Tottenham sign up Ant International, Southampton renew with 8×8
Top-tier English soccer team Tottenham Hotspur have announced a new three-year strategic partnership with Ant International, a digital payment and …
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MLB in major deal with Strauss for helmet branding
German workwear and safety equipment firm Engelbert Strauss has signed on as a commercial partner of Major League Baseball (MLB).Through a …
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NOS retains FIFA World Cup rights for 2026, 2030 editions
NOS, the public-service broadcaster in the Netherlands, will remain the domestic home of the FIFA World Cup national team soccer tournament for …
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Red Bull adds Everton and Torino to soccer sponsorship stable
Red Bull, the Austrian energy drinks giant, has struck multi-year sponsorship deals with two top-tier European soccer sides - Torino …
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WBD and Charter seal early renewal with streaming focus
The Warner Bros. Discovery (WBD) sports and entertainment giant has announced an early renewal of its distribution deal with Charter …
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BG Sports snaps up AFC rights packages in Thailand
The Asian Football Confederation (AFC) has brought on board BG Sports as a YouTube broadcast partner in Thailand for the …
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HBS launches digital content creation arm skroller
Host Broadcast Services (HBS), the television production company owned by international sports marketing agency Infront, has announced the launch of …
