In the boardroom with Jaguar TCS Racing
The upcoming 2024-25 campaign of the all-electric motor racing series Formula E will be the competition’s 11th, and will coincide …
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Konami and FIFA sign esports collaboration agreement
Japanese video game developer Konami and soccer’s world governing body FIFA have announced an esports partnership as FIFA continues to …
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Islanders sign first jersey patch deal, with Solo Stove
The New York Islanders franchise of North America’s National Hockey League (NHL) and the team’s UBS Arena home have announced …
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Toyota makes F1 comeback with Haas tie-up
Japanese automotive manufacturer Toyota has returned to the Formula 1 (F1) motor racing series after announcing a technical partnership with the Haas …
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Arnault family and Red Bull to acquire stakes in Paris FC
The Arnault family, owners of the LVMH French luxury goods conglomerate, and Austrian energy drinks giant Red Bull are finalizing …
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EPCR switches to Macron as apparel partner
The European Professional Club Rugby (EPCR) club competition organizing body has struck a deal with Italian sportswear brand Macron.Through a …
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British Cycling Events signs six-year strategic partnership with IMG
The British Cycling Events governing body has announced a long-term strategic partnership with sports marketing heavyweight IMG to support the …
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UEFA opens up sponsorship bids for 2025-28 national teams’ cycle
UEFA, soccer's governing body across Europe, has issued an invite to brands interested in partnering with its men’s national team …
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PTO, World Triathlon to focus on commercial growth in 12-year tie-up
The Professional Triathletes Organization (PTO) and the World Triathlon governing body have expanded their relationship by announcing a 12-year strategic …
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Sports streaming must be made more affordable to tackle piracy – report
Making sports streaming services more affordable will help to tackle media piracy in the sector, according to a new report.The …
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UEFA and European Club Association extend MOU through 2033
European soccer’s governing body UEFA has extended its partnership with the European Club Association (ECA) through 2033.A formal agreement between …
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Deal Focus: Lucrative LVMH-F1 partnership maintains the series’ opulence
The deal Formula 1 (F1), the iconic elite open-wheel motor racing series recently announced a lucrative new partnership with the luxury …
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Revolut returns as NBA Paris game sponsor in expanded deal
Revolut has agreed a multi-year extension with the NBA that makes the digital financial services company an associate partner of …
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Coup for Mattel and Hot Wheels as multi-year F1 licensing deal struck
The iconic Formula 1 (F1) motor racing series has entered into a new global licensing agreement with the Mattel US-based …
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EBU to provide FTA exposure for FIBA events in long-term deal
The European Broadcasting Union (EBU), the continent’s major alliance of public service broadcasters, has today agreed to a four-year rights deal …
