Paramount looks to hijack Netflix’s WBD deal with $108bn hostile bid
Paramount has jumped in to try and hijack Netflix's takeover of the Warner Bros. Discovery (WBD) media and entertainment giant, …
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F1 sponsorship wrap: Audi, Haas, Alpine
The upcoming Audi Formula 1 (F1) motor racing outfit has further bolstered its commercial lineup after adding Munich brewery Paulaner …
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Haier grows European soccer presence with Serie A refcam partnership
Italian soccer’s top-flight Serie A has struck a new partnership with Chinese consumer electronics giant Haier, which will sponsor the …
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NHL and Tim Hortons extend long-standing Canadian partnership
Ice hockey’s NHL has renewed its long-running partnership in Canada with coffee chain Tim Hortons.Through the multi-year extension, Tim Hortons …
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Globo and ESPN keep Copa Libertadores and Sudamericana rights until 2030
Globo, the Brazilian media heavyweight, and the international sports broadcaster ESPN will retain rights to South American soccer’s Copa Libertadores and …
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Wigan Warriors secure The Tote as principal partner, renew Cadena Global
Wigan Warriors, of English rugby league’s top-tier Super League, have announced Wigan-based betting operator The Tote as their new principal …
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SABC secures 2026 World Cup, 2027 WWC sub-licenses with Hollywoodbets
South Africa’s SABC, the country’s public-service broadcaster, has once again struck a broadcast deal with soccer rightsholder New World TV, …
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Report: JioStar backing out of mega ICC deal two years early
JioStar, the heavyweight Indian pay-TV broadcaster, has told the International Cricket Council (ICC) that it needs to cut short the …
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Women’s Bundesliga clubs split from DFB, plan new association
Clubs from the Frauen-Bundesliga, Germany’s top-tier women’s soccer league, have announced their decision to split from the German Football Federation …
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OFC taps TGI Sport to build out commercial strategy
The Oceania Football Confederation (OFC) has announced a new partnership with tech-led sports media agency TGI Sport to secure sponsorships …
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Netflix makes its move, agrees WBD TV and studios deal for $72bn
Content-streaming giant Netflix has agreed to buy the film and TV studios of media and entertainment heavyweight Warner Bros. Discovery …
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Sephora lands Unrivaled arena naming rights in expanded deal
Unrivaled, the 3x3 professional women’s basketball league that launched earlier this year, has expanded its partnership with Sephora, with the …
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Bundesliga bolsters UK, Ireland reach with FAST channel
German soccer’s Bundesliga, the organizer of the country’s top two leagues, has launched its first FAST (Free Ad-Supported Streaming TV) …
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WBD extends as MXGP broadcaster across Europe, UK, Asia-Pacific
The organizers of motorcycling's Motocross World Championship (MXGP) have renewed a multi-market, long-term, media rights partnership with the Warner Bros. …
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LOVB gains FTA coverage with Victory+ deal
League One Volleyball (LOVB), the nascent North American women’s volleyball league, has strengthened its domestic coverage after securing streaming service …
