JP Morgan in as major IOC, LA28, and Team USA partner
Heavyweight international bank JP Morgan has come on board as a major commercial partner of the International Olympic Committee (IOC), …
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Mediawan’s ABX nets PFL rights ahead of Brussels event
ABX, the Belgian TV channel of French media group Mediawan, has secured domestic rights to the Professional Fighters League (PFL) …
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Ineos Grenadiers confirms lucrative Netcompany title sponsorship deal
Ineos Grenadiers, the UK-based road cycling team owned by billionaire investor Sir Jim Ratcliffe, has confirmed Danish IT firm Netcompany …
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F1 adds insurance broker Marsh to sponsorship paddock
The iconic Formula 1 (F1) motor racing series has brought in insurance broker and risk management firm Marsh as a …
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NFL Draft draws over 13m viewers, breaks merchandising records
The 2026 edition of the annual NFL Draft failed to hit the viewership heights of 2025, but still became one …
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Report: Disney+ sweeps up UEFA club competition rights in Belgium
The trio of men's UEFA pan-European club soccer competitions will be broadcast in Belgium during the next cycle by the …
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Rose kickstarts McLaren Golf as first ambassador, investor
Justin Rose has been unveiled as the first global ambassador and investor in McLaren Golf, the new venture launched by …
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Former player Allott in as new NZ Cricket CEO
The New Zealand Cricket (NZC) governing body has unveiled former national team player Geoff Allott as its new chief executive …
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PREM Rugby in transition: Why investors see an opportunity now
PREM Rugby’s financial struggles: A decade of unsustainability Premiership Rugby (recently rebranded as PREM Rugby) has long operated under a financially …
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Royal Lytham to host The Open in 2028, Musgrave joins Ryder Cup 2027 roster
The Royal and Ancient (R&A) UK-based golfing body that organizes golf’s The Open tournament, has announced Royal Lytham and St. …
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Poland to host 2028 European Athletics Championships
Poland has been selected as the host nation for the European Athletics Championships in 2028.The next edition of the biennial event …
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Long-standing sponsor Liebherr renews for multiple ITTF events
Liebherr, the German construction equipment manufacturer and long-running commercial partner of the International Table Tennis Federation (ITTF), has extended its …
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ONE Championship taps CAA for APAC licensing push
ONE Championship, the regional Asian mixed-martial arts promotion, has tapped global commercial agency CAA to lead its licensing efforts across …
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Saudi continues to scale back on sports as snooker events cancelled
The World Snooker Tour (WST) has announced the cancellation of the Saudi Arabia Snooker Masters tournament just two years into …
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MCG Logistics renews Speedway World Championships deal
MCG Logistics will continue as the official logistics partner of the FIM Speedway World Championships after securing a partnership renewal …
