World Rowing and China Media Group renew long-running rights deal
The World Rowing governing body has extended its long-standing broadcast deal with state-run China Media Group (CMG).The renewed agreement grants CMG …
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LNB and LaSource renew, expand partnership through 2031
French basketball’s LNB league organizer has extended its partnership with Paris-based consultancy firm LaSource until 2031.The two parties initially partnered …
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RMC Sport extends with UFC, adds Zuffa Boxing to combat sport portfolio
French pay-TV network RMC Sport - recently sold to CMA Media - has extended its exclusive rights deal for the …
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DAZN strikes EPCR rights deal for Italy among a myriad of global markets
European rugby union’s EPCR governing body has announced a new wide-ranging broadcast rights deal with OTT streaming service DAZN covering …
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Cisco expands agreements with NBA’s Hawks, Cavs, Nets
Wireless technology and communications firm Cisco has continued its strong sponsorship push in the US market, confirming renewed agreements with …
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Real Madrid hire European Super League chief Reichart to lead business ops
Real Madrid, the record LaLiga champions, have reportedly appointed Bernd Reichart, the former chief executive of A22 Sports and the …
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Real Madrid hire European Super League chief Reichart to lead business ops
Real Madrid, the record LaLiga champions, have reportedly appointed Bernd Reichart, the former chief executive of A22 Sports and the …
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Explainer: How Leagues Cup became a fixture in North American soccer
Leagues Cup was launched in 2019 as an annual cross-border competition between the United States' Major League Soccer (MLS) and …
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Op-Ed: How US leagues build global fandoms – and how British sport can follow
A collaborative piece by Lucy Bairner, director of sales marketing at CollaborateAlthough the Indianapolis Colts dominated the Washington Commanders 30-13 at …
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BYD continues South America growth as main sponsor for Argentina’s LPF
Chinese electric car brand BYD has signed up as a major sponsor of Argentine domestic soccer’s LPF league body.Through a …
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Saudi Pro League loses Brazilian broadcaster Band as partner
Brazilian pay-TV broadcaster BandSport has been forced to cancel its coverage of the 2026-27 Saudi Pro League (SPL) soccer season, …
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Champion Data to produce broadcast graphics for A-League coverage
Australia’s A-Leagues, the organizer of the top-flight men’s and women’s soccer leagues, has brought in Champion Data as the official …
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X enhances NFL coverage with Genius Sports data
Genius Sports, the international sports data technology company, has partnered with X (formerly Twitter) to supply the social media giant with …
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Sky NZ pens six-year Australian Open extension, adds FTA coverage
Pay-TV giant Sky New Zealand has extended its longstanding partnership with the Tennis Australia governing body to remain the domestic …
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Deal Focus: Is F1’s 10-year Rwanda deal shrewd or sportswashing?
The dealMotor racing’s elite Formula 1 series has confirmed a return to Africa in the 2030s, with Rwanda striking a 10-year …
