Padel’s Hexagon World Series reveals inaugural season’s event hosts
Padel's first-ever Hexagon World Series (HWS), starting in late January in Madrid, will conclude in Abu Dhabi in October, it …
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Legends Global’s Chard hired to lead Independent Talent Group sports push
The Independent Talent Group (ITG) agency has hired Dan Chard, previously of Legends Global, as its first chief commercial officer.This …
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Falcons, SIT expand partnership to Spanish market ahead of Madrid game
Sports Illutrated Tickets (SIT), the ticketing and fan engagement brand that has swept up partnerships across the NFL in recent …
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European Athletics Champs return to Helsinki, Torun gets indoor event
Finland’s capital Helsinki has been awarded hosting rights for the 2030 European Athletics Championships.Helsinki was one of two bidders for …
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Valvoline expands FIFA ties as 2027 Women’s World Cup sponsor
Valvoline, the lubricants and automotive services provider, has been named as a sponsor of international soccer’s 2027 FIFA Women's World …
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World Rugby hires event exec Rose to lead first US World Cup
The World Rugby governing body has appointed Megan Rose as managing director of the 2031 men’s Rugby World Cup as …
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Sidley brought in as third LA28 legal services partner
The organizers of the 2028 Olympic Games - to be held in Los Angeles, California - have brought in US …
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Sportel 2026: Does linear TV distribution still have a place in Europe?
The global broadcasting landscape is undergoing a transformation, and the European market is no exception. “What matters is ‘what viewers …
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AT&T stays connected with NBA, WNBA in multi-year renewal
US telecoms company AT&T has extended its marketing partnership with the National Basketball Association (NBA) and the Women’s National Basketball Association …
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SPL enters innovative live coverage, watchalongs, deal with Footballco
Men's soccer's Saudi Pro League (SPL) has entered into a partnership involving both live broadcasts, as well as watchalongs, with …
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RFU renews with long-term partners Gilbert and Rhino
England's Rugby Football Union (RFU) governing body has extended its long-standing partnerships with rugby equipment brands Gilbert and Rhino.Gilbert, an …
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NFL’s 32 Equity and General Atlantic partner for investment joint venture
American football’s elite NFL has made its latest move into the investment world, partnering with General Atlantic to launch a …
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Tatum: NBA Europe will triple EuroLeague financial club distributions
NBA Europe will give teams in the region a “much quicker pathway to profitability” and provide the financial stability lacking …
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Two Circles brings in experienced Tan as APAC media rights head
Heavyweight UK sports marketing agency Two Circles has brought in a new head of media rights for Asia-Pacific.Augustine Tan was …
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Hawks strike Prime Video local streaming deal in NBA first
On the eve of the 2026-27 National Basketball Association (NBA) season, the Atlanta Hawks franchise has announced streaming service Prime …