Nascar in content-sharing deal with Motorsport Network
US-based digital media company Motorsport Network has become a partner of Nascar, the top-tier US stock car racing organization.Through the tie-up, Motorsport …
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EDF in as inaugural 2030 Winter Olympics founding partner
French energy company EDF has become the first founding partner for the organizing committee behind the 2030 Winter Olympic Games, …
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Roma and Orodei pen training kit deal; Bayern partner with Ledvance
AS Roma, the Italian soccer club, have announced a new commercial partnership with precious metals trader Orodei.Under the agreement, the company …
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Atletico Madrid catch Fever ahead of 2026-27, Osasuna and Ktech extend
Atletico Madrid, and Osasuna, both from Spanish soccer's top-tier LaLiga, have announced new commercial deals for the 2026-27 campaign.Atleti have signed up ticketing …
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Clara Vista’s deal for 80% of Frosinone adds to Serie A’s US owners list
A US investment fund has bought a controlling stake in the Italian top-tier soccer club Frosinone for a reported €41.5 …
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World Cup round of 32 delivers huge audiences in North America, Europe
With the knockout stage of the 2026 FIFA World Cup in full swing, the round of 32 has delivered huge …
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RTL Deutschland expands NFL coverage slate for next three seasons
Germany's Sky Sport is set to cover over 200 NFL American football games per year for the next three seasons, …
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Op-Ed: What businesses can learn from Arsenal FC on building brand loyalty
A collaborative article from Dennis Claus, vice president for strategy in Europe, the Middle East, and Africa, at consumer strategy …
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MLV taps expertise from IMG, WME, Echelon to aid commercial growth
Major League Volleyball (MLV), the nascent US competition, has tapped expertise from a range of major US sports agencies to …
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Analysing the commercial pull of the 2026 Commonwealth Games amidst an uncertain event future
The uncertain long-term future of the Commonwealth Games has been a continued question since the original 2026 hosts, Victoria, Australia, …
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Canal Plus cuts off TF1 offerings in France, Switzerland, Africa
Heavyweight international broadcaster Canal Plus has stopped its distribution of some channels run by the TF1 French commercial network.Canal Plus …
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Villarreal taps Sportfive to lead virtual advertising efforts
Villarreal CF, of Spanish soccer’s top-tier LaLiga, has announced a new partnership with global sports marketing agency Sportfive as it …
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Nova in as motocross broadcaster in Czech Republic, Slovakia
A new broadcast rights deal covering top-tier motocross has been struck in both the Czech Republic and Slovakia.Through a tie-up unveiled today, …
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LaLiga bolsters Nordics presence with Disney+, TV2 deals
Spanish soccer’s top-tier LaLiga has consolidated its broadcast presence across the Nordic region after securing a new rights deal with …
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Viaplay retreat continues, Netherlands operations sold to DPG Media
Heavyweight European broadcaster Viaplay is set to sell its operations in the Netherlands to Belgium's DPG Media for €142 million.The transaction is subject to …
