Nike enters exclusive talks to take over UEFA match ball contract
US sportswear giant Nike is set to return as the official match ball supplier for the elite men’s UEFA Champions …
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Impossible Foods ties up Knicks, Rangers, in MSG deal
Madison Square Garden Sports (MSGS) - the owner of the titular iconic New York venue, the New York Rangers ice hockey team, …
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Wizz Air named airline partner for World Athletics Ultimate Championship
Wizz Air, the Hungary-based low-cost airline, has been unveiled as a sponsor of the inaugural World Athletics Ultimate Championship taking …
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Dream jersey patch deal for Albert as third WNBA franchise partners up
The Atlanta Dream, of North American women's basketball's WNBA, have brought in financial assistant platform Albert as their new jersey …
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Quantum Pacific acquires Spanish SailGP team
SailGP is a step further in selling off its entire inventory of teams to private investors, with the Quantum Pacific …
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E1 brings in Fever as ticketing partner
E1, the global all-electric motorboat racing series, has unveiled Fever as its official ticketing partner in a multi-year deal.Through the agreement, …
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Disney, WBD the winners as March Madness maintains TV dominance
The 2026 finals of the men’s and women’s ‘March Madness’ NCAA National Championship basketball tournaments remained major viewership spectacles in …
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London Calling: How the Lions can step up to the continental stage
The last few years have been a testing time for British basketball. To say anything less would be to understate …
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IMG Licensing in global America’s Cup deal
IMG Licensing, a branch of the WME Group media and entertainment heavyweight, has struck a deal with the organizers of …
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LIV Golf jumps into prediction market with Novig
LIV Golf, the Saudi-backed team-based golfing tour, has announced a new partnership with sports prediction platform Novig.The tie-up will establish …
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MLS and Vision Insights in sponsorship analysis tie-up
North America's Major League Soccer (MLS) has brought in data analytics firm Vision Insights as a strategic partner in a …
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AFL expands ties with Monster Energy, adds AFLW
The Australian Football League (AFL) has expanded its commercial tie-up with major energy drinks brand Monster Energy.Through a multi-year contract …
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Report: Topps to take licenses for heavyweight soccer quartet from Panini
Trading card and collectible brand Topps - owned by Fanatics - is set to snap up future trading card and …
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NBA partners with PrizePicks, WNBA and P&G expand ties
North America’s National Basketball Association (NBA) has announced a new multi-year partnership with US-based fantasy sports operator, PrizePicks, which becomes …
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Qantas named official airline of NFL in Australia, New Zealand
Australian airline Qantas has been announced as the official airline partner of American football’s NFL across Australia and New Zealand …
