Tesco completes WSL’s commercial portfolio in multi-year deal
English soccer’s Women’s Super League (WSL) has announced a new partnership with supermarket chain Tesco in a multi-year deal.Through the agreement, …
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UCI to bring Road World Championships to India for first time in 2032
The city of Pune, India, has won its bid to host the UCI Road Cycling World Championships in 2032, while the …
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Portuguese GP retains spot on MotoGP calendar until 2029
The Portuguese Grand Prix will remain on elite motorcycling’s MotoGP calendar until at least 2029 after a new contract was …
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NHL and Michelob Ultra toast multi-year deal
North American ice hockey's top-tier NHL has brought in beer brand Michelob Ultra, an Anheuser-Busch InBev (AB InBev) product, as a …
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NRK and TV2 to cover Alpine and Nordic World Ski Champs through 2029
NRK and TV2, two of Norway's public-service broadcasters, have snapped up joint rights to both the Alpine and Nordic World …
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IndyCar delivers biggest audience since 2008, strong digital engagement
US motor racing’s IndyCar Series achieved its biggest viewership in almost two decades for the 2026 season.The series reached an …
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Sky extends as Cricket South Africa’s UK partner in one-season deal
UK and Ireland pay-TV heavyweight Sky has extended its rights deal with the Cricket South Africa (CSA) governing body for …
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Unrivaled nets multi-year Adidas partnership
Unrivaled, the professional women’s 3x3 basketball competition that launched last year, has secured a new multi-year partnership with German sportswear …
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Man United post record revenue for 2025-26 but losses, debt widen
Manchester United, the English soccer giants, have posted record revenue for the 2025-26 financial year but saw overall losses increase …
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Beyond Hospitality tap Sportfive to sell Euro 2028 packages in Europe
Sports marketing agency Sportfive has won a contract to become the exclusive hospitality sales agent across several European markets for …
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Quartet of senior hires for new-look MotoGP
Motorcycling's top-tier MotoGP series has unveiled four senior new hires as it looks to bolster its back room.Ryan Norys joins …
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Explainer: How Accenture is enhancing NFL business through data and AI
In May 2024, US professional services firm Accenture became the NFL's official business and technology consulting partner in a five-year deal.The agreement focuses …
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F1 renews with Liqui Moly; TCS retains title rights to Jaguar TCS Racing
Motor racing’s elite Formula 1 (F1) series has announced a multi-year renewal of its partnership with German automotive lubricants brand …
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Sportfive extends with Real Madrid and German Ski Association
Heavyweight international sports marketing agency Sportfive has renewed deals with Spanish soccer giants Real Madrid and the German Skiing Association …
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Momento brings NFL portfolio to eight after Steelers, Buccaneers, SIT deals
US-based fan engagement tech platform Momento has continued its expansion across American football’s elite NFL, tying up new agreements with …
