ESPN renews Athletes Unlimited deal for another three years
ESPN, the Disney-owned international sports broadcaster, has renewed its rights to air Athletes Unlimited (AU), the US network of professional …
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Hankook Tire becomes latest TGL founding partner
Korean brand Hankook Tire has signed on as a new commercial partner for TGL, the annual golf competition launched by …
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AC Milan bring in SureWin as regional online casino partner in Asia
AC Milan, of Italian soccer’s top-tier Serie A, have agreed a new regional partnership with Asian online casinos SureWin.Through the tie-up, …
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UEFA set to replace Heineken with AB InBev as club competitions’ beer partner
International beverage giant AB InBev is now in exclusive negotiations to become a global partner for the next cycle of …
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Real Madrid seek ‘substantial damages’ from UEFA over Super League ruling
Spanish giants Real Madrid are seeking “substantial damages” from UEFA after European soccer’s governing body lost a court appeal over …
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PFL eyes major new US rights deal in next phase of growth
John Martin, the new chief executive of the Professional Fighters League (PFL), has stated that his “biggest priority” is to …
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Fanatics expands regional presence with Football Australia deal
Fanatics, the international e-commerce and merchandising giant, has announced a new partnership with national soccer body Football Australia, as it accelerates …
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Kia America drives through NBA and WNBA extension
North American basketball's NBA and its women's equivalent, the WNBA, have extended their longstanding deal with Kia America, the regional …
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DAZN and FIFA strengthen ties for FIFA+ relaunch
Global soccer’s governing body FIFA has unveiled a partnership with international streaming service DAZN, covering the relaunch of its FIFA+ …
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Carling extends FA Cup sponsorship to 2027
UK beer brand Carling will remain a sponsor of English soccer’s men’s and women’s FA Cup knockout competitions for another …
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ITV retains rights to PDC events until 2028
The Professional Darts Corporation (PDC) has renewed its rights agreement in the UK with commercial broadcaster ITV until 2028.Under the …
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NCAA delays change to policy covering betting on professional sports
The US National Collegiate Athletic Association (NCAA) has delayed a rule change that will permit student athletes to place bets …
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PSG’s historic 2024-25 season delivers record revenues
Paris Saint-Germain’s treble-winning 2024–2025 season has seen the French soccer giants post record revenues of €837 million ($974.5 million).The club enjoyed …
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Experienced US sports executive Camillo in as WTA chair
Women's tennis' WTA has appointed experienced US sports executive Valerie Camillo to replace Steve Simon as its next chair.Camillo, who has previously held …
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Sky NZ wins Olympic Games rights through 2032
Sky New Zealand (NZ), the country’s pay-TV giant, has secured broadcast rights for the Olympic Games through 2032 after months of …
