Electrolit secures Canadian Open deal, Laver Cup nets Flexjet
Beverage company Electrolit has strengthened its presence in tennis after striking a new multi-year partnership with the Tennis Canada governing …
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World Rugby’s chief operating officer Samuelson moves to Prem Rugby
English rugby union’s top-flight Premiership now has a new chief operating officer (COO), with Charlotte Samuelson having been unveiled in that …
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Ekstraklasa taps IMG to support upcoming domestic rights tender
Polish soccer’s top-tier Ekstraklasa has struck a partnership with global sports marketing agency IMG, which will serve as a strategic …
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MotoGP adds to manufacturers’ concorde with new teams agreement
MotoGP, the elite motorcycle racing series, has now extended membership agreements through to 2031 with all 11 of its participating …
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Malaysia’s Astro renews AFC media rights through 2028-29
Malaysian pay-TV broadcaster Astro has renewed its long-running media rights agreement with Asian soccer’s AFC governing body, and will continue …
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South Korea latest market for 2027-31 UEFA club comps rights process
UEFA, European soccer's governing body, has taken its media rights tender covering the next cycle of its men's club competitions …
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Red Roses, RFU agree new pay deal; Coca-Cola partners with Rugby Australia
England’s Red Roses national women's team have struck a new pay deal with the Rugby Football Union (RFU) governing body, …
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NHL approves Penguins sale, explores new Texas franchise; Canucks land RBC
North American ice hockey’s NHL owners have approved the sale of the Pittsburgh Penguins to the Hoffman Family of Companies …
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MLB renews with MGM Resorts, BetMGM
North America's top-tier Major League Baseball (MLB) has extended its partnerships with both the MGM Resorts International global hospitality and …
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PGA Tour reshapes competitive structure; Rolapp in as commissioner from 2027
Golf’s elite PGA Tour has confirmed its plans to reshape competition through the establishment of a new two-tiered competitive structure …
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Real Madrid commit to EuroLeague despite NBA Europe pursuit
Real Madrid, the Spanish heavyweight basketball team, committed to playing in the elite EuroLeague club competition for the next 10 …
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MotoGP taps CAA Sports to lead global sponsorship push
MotoGP, the international motorcycle racing series, has appointed CAA Sports, the sporting arm of the international commercial agency, as its new …
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PWHL welcomes investment from Kilmer and Ilitch sports ownership firms
The PWHL, the nascent major women's ice hockey league in the US and Canada, has brought in outside investment for …
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Podcast: The Business of Adidas at the FIFA World Cup 2026
As soccer continues to exert its global cultural dominance, soccer kits remain a hot topic that spans industries, crossing over …
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Coca-Cola named as 2027 men’s Rugby World Cup sponsor
Soft drinks giant Coca-Cola has been unveiled as the latest sponsor of the 2027 men’s Rugby World Cup.Through the agreement, …
