Empty seats, high prices, and the limits of the NFL’s London strategy
A London market reaching its limit: The true cost of the NFL’s transatlantic expansion The Jacksonville Jaguars’ long-running London strategy is …
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Generali steps in to take vacant Davis Cup presenting partner role
Generali Group, the international insurance company, has been unveiled as the new presenting partner for the men’s Davis Cup national …
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Showpiece UCL finals in 2028 and 2029 awarded to Munich and Barcelona
Munich (Germany) and Barcelona (Spain) will host the finals of European men's soccer's elite UEFA Champions League (UCL) in 2028 and …
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Nairobi to host 2029 World Athletics Championships; Munich scores 2031
The World Athletics governing body has announced Kenya will become the first African country to stage its flagship Championships for …
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Fox lands Concacaf Nations League, World Cup qualifiers in Central America
The Fox Latin America regional broadcaster has agreed a deal with Concacaf, soccer's governing body across North and Central America and …
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Adidas extends Benfica kit deal, adds training ground naming rights
Benfica, the top Portuguese soccer club, have renewed their long-running kit supply deal with German sportswear giant Adidas until 2033.The …
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Telefonica nets full LaLiga coverage for Movistar Plus through DAZN deal
Spanish media heavyweight Telefonica has extended its sublicensing agreement with global sports subscription platform DAZN, in a deal that will see the Movistar …
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Puls 4 secures rights to Australian Open in WBD sublicensing deal
Puls 4, the linear channel of Austrian commercial network ProSiebenSat.1, has expanded its tennis offering after securing a four-year rights package …
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NFL season opener sees viewership dip; Melbourne nets 18.5m for Netflix
The NFL’s 2026 season opener between the New England Patriots and Seattle Seahawks drew an average of 25.1 million viewers …
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Visa added as major sponsor of Rugby World Cup for 2027, 2029
Credit card giant Visa has been unveiled as a commercial partner of the men’s Rugby World Cup in 2027 and …
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Booking.com extends UEFA national team sponsorship
Booking.com, the online travel booking platform, has renewed and expanded its partnership with European soccer’s governing body UEFA to continue …
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NFL continues European rights push with Disney+ deal in Sweden
The Disney+ OTT platform will air American football’s NFL in Sweden after striking a new three-year rights deal ahead of …
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ATP Media and L1VE team up in immersive live rights deal
ATP Media, the men’s tennis tour’s in-house media business, has announced a new three-year global partnership with technology company L1VE.The agreement, …
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FIBA and long-time partner Tissot extend, Errea in as ACB kit supplier
FIBA, basketball's global governing body, has renewed its major, long-running, commercial partnership with Swiss watch brand Tissot.A multi-year deal extension …
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Seven nets record viewership for NFL Melbourne; CayoTV scores NFL rights
The NFL’s Melbourne Game 2026 delivered a record-breaking viewership for rights holder Seven Network as 2.19 million Australians tuned in …
