Has NRL’s Las Vegas gamble paid off?
The National Rugby League’s (NRL) opening season showcase in Las Vegas, known as ‘Rugby League Las Vegas,’ recently concluded the …
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Austrian Cup gets additional FTA coverage through ProSiebenSat.1 deal
The ÖFB Cup, Austrian soccer’s domestic knockout competition, will receive wider free-to-air coverage after commercial network ProSiebenSat.1 acquired an additional …
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Mercury13 looks to centralize sponsorship activity with PlayMaker deal
Women’s soccer-focused investment group Mercury13 has brought in sports sponsorship specialists PlayMaker to assist with sponsorship operations across its multi-club operations.A …
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NWSL boosts commercial team with new hires; Rising Cup gets ION coverage
North America’s top-tier National Women’s Soccer League (NWSL) has made a raft of major executive appointments as it continues its …
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Sportfive retains global rights sales remit for Primeira Liga to 2028
Sportfive, the international sports marketing agency, will continue as the exclusive distributor of international media rights to Portuguese soccer’s top-tier …
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NWSL boosts commercial team with new hires; Rising Cup gets ION coverage
North America’s top-tier National Women’s Soccer League (NWSL) has made a raft of major executive appointments as it continues its …
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Sportfive retains global rights sales remit for Primeira Liga to 2028
Sportfive, the international sports marketing agency, will continue as the exclusive distributor of international media rights to Portuguese soccer’s top-tier …
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SailGP and ePropulsion extend, US team deals with Bermuda Tourism Authority
International racing series SailGP has extended its partnership with electric boat manufacturer ePropulsion, which will continue as the championship's electric …
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Stadium sale, commercial income help Newcastle post first profit in PIF era
Newcastle United have posted record revenues for the 2024-25 financial year, boosted by a significant increase in commercial income and a …
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PSG add Harvey as legal AI partner, Bayer Leverkusen net AB InBev deal
French soccer giants Paris Saint-Germain (PSG) have continued their AI push by adding Harvey, the AI-based legal and professional services …
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Ronaldo, James among major investors in $575m Whoop funding round
Whoop, the US-based wearable fitness tech brand, has been valued at just over $10 billion after a funding round that …
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ATP continues youth focus with new fantasy game
Men's tennis' top-tier ATP has launched a new online and mobile fantasy game in collaboration with long-time partner Deltatre, the …
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Sky adds to boxing portfolio with deal for MVP women’s events
UK and Ireland pay-TV heavyweight Sky has struck a multi-year rights deal covering the women's boxing platform run by the …
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WBD to boost fencing coverage with FIE rights extension
The International Fencing Federation (FIE) has announced a new long-term partnership extension with media and entertainment giant Warner Bros. Discovery …
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LA28 adds Ticketmaster, SI Tickets as official resale platforms
The LA28 organizing committee has named Ticketmaster and Sports Illustrated Tickets (SI Tickets) as the verified resale platforms for the …
