Deal Focus: AC Milan and Inter complete San Siro purchase
The dealThis week, Italian soccer giants AC Milan and Inter Milan completed the acquisition of the San Siro Great Urban …
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Monarch Collective enters Europe with FC Viktoria Berlin stake
Monarch Collective, the investment fund focused on women’s sports, has entered the European market by acquiring a 38% stake in …
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ATP taps Spotify for content collaboration, extends with Lexus
The ATP men’s top tennis tour has struck a global content collaboration with Swedish audio streaming giant Spotify, focused on …
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CAF and SuperSport in major tie-up for imminent 2025 AFCON
The Confederation of African Football (CAF), the regional soccer governing body, has awarded African pay-TV heavyweight SuperSport a wide swathe …
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ESPN ends betting partnership with Penn, signs DraftKings
ESPN, the Disney-owned sports broadcaster, and US gambling company Penn Entertainment have agreed to terminate their sports betting partnership early, …
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ATP taps Spotify for content collaboration, extends with Lexus
The ATP men’s top tennis tour has struck a global content collaboration with Swedish audio streaming giant Spotify, focused on …
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CAF and SuperSport in major tie-up for imminent 2025 AFCON
The Confederation of African Football (CAF), the regional soccer governing body, has awarded African pay-TV heavyweight SuperSport a wide swathe …
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ESPN ends betting partnership with Penn, signs DraftKings
ESPN, the Disney-owned sports broadcaster, and US gambling company Penn Entertainment have agreed to terminate their sports betting partnership early, …
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DFB in long-term national teams deal with Zalando
Fashion and lifestyle brand Zalando has partnered with German soccer's DFB national federation in a five-year deal.Through a tie-up unveiled …
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Tissot and UCI prolong 30-year partnership
Tissot, the Swiss watch manufacturer, has extended its decades-long partnership with the International Cycling Union (UCI).The brand first partnered with …
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DAZN secures UK, US distribution deal with Prime Video
Global sports subscription service DAZN has launched its main channel on the Amazon Prime Video streaming service in the UK and the …
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Q&A with EMW Global CEO and founder Michael Rocha-Keys
EMW Global is a sport and entertainment agency with offices in Asia, Europe, and Latin America. The company specialises in sports sponsorship, …
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World Series 2025 delivers high viewership in US, Canada, Japan
Game Seven from Major League Baseball's recently concluded 2025 World Series averaged 51 million combined across the US, Canada, and Japan.The series …
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LPGA partners Saudi Golf to launch Las Vegas tournament
The US’ Ladies Professional Golf Association (LPGA) Tour has partnered with Golf Saudi to launch a new tournament in Las Vegas, US, …
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Paramount further strengthens TKO relationship with PBR partnership
Paramount, the US media giant now owned by Larry Ellison’s Skydance, has continued to ingratiate itself with the TKO Group …
