NFL continues to tap into financial sector with US Bank deal
American football’s NFL has announced a new multi-year partnership with US Bank, making it the league’s official bank and wealth …
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America’s Cup Partnership hires former Sky Italia exec Perrelli as CEO
America's Cup Partnership (ACP), the new entity recently formed by a quintet of the sailing competition’s founding teams to provide enhanced …
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Glasgow 2026 adds Jubel as beer partner
The organizing committee of the upcoming 2026 Glasgow Commonwealth Games has continued its spate of commercial activity, adding craft beer …
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ESPN to stream curling’s debut season of Rock League
Rock League, curling’s first professional league, has secured coverage across the US with international sports broadcaster ESPN to stream its …
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NHL’s Senators and Bell Media renew local broadcast deal
The Ottawa Senators, the NHL ice hockey franchise, and Canada's Bell Media broadcaster have announced a new long-term rights extension for regional coverage. …
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America’s Cup Partnership hires former Sky Italia exec Perrelli as CEO
America's Cup Partnership (ACP), the new entity recently formed by a quintet of the sailing competition’s founding teams to provide enhanced …
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Glasgow 2026 adds Jubel as beer partner
The organizing committee of the upcoming 2026 Glasgow Commonwealth Games has continued its spate of commercial activity, adding craft beer …
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ESPN to stream curling’s debut season of Rock League
Rock League, curling’s first professional league, has secured coverage across the US with international sports broadcaster ESPN to stream its …
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NHL’s Senators and Bell Media renew local broadcast deal
The Ottawa Senators, the NHL ice hockey franchise, and Canada's Bell Media broadcaster have announced a new long-term rights extension for regional coverage. …
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FanCode keeps exclusive rights to golf majors in India
FanCode, the Indian sport-focused platform owned by Dream Sports, has retained exclusive broadcast rights to three of golf’s most prestigious …
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PFL announces Sky NZ broadcast partnership for 2026
The Professional Fighters League (PFL) mixed martial arts (MMA) promotion has continued its international growth plans after securing a new …
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FIFA brings in first-ever prediction markets partner for World Cup
Soccer's global governing body FIFA has brought in prediction markets company ADI Predictstreet as a new commercial partner.The firm becomes FIFA's inaugural …
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Topps returns as NFL’s official trading card partner
American football’s NFL has reunited with trading card and collectible brand Topps in a deal that will see the Fanatics-owned …
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Newcastle land first training ground naming partner with £18m Knox deal
Newcastle United, the English Premier League soccer club, have secured a first training ground naming rights agreement with South African …
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Coca-Cola returns as Commonwealth Games soft drinks partner
Coca-Cola has been named as the official soft drinks partner of this year’s upcoming Commonwealth Games in Glasgow.As part of …
