WNBA’s Sun sold to Fertitta family, will relocate to Houston in 2027
The owners of the Connecticut Sun, of women's basketball's WNBA, have agreed to sell the franchise, which will move to Houston, …
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MLS teams up with DataGrail for AI-driven data governance
North America’s Major League Soccer (MLS) has brought in data software company DataGrail to manage fan data as part of …
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FA locks in Pepsi Max for senior England teams
English soccer’s Football Association (FA) governing body has announced a new four-year deal with beverage giant PepsiCo that will see …
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Whisper in as Sela’s production partner for Fury fight
Multinational events heavyweight Sela has brought in UK-based sports and TV production firm Whisper to produce the upcoming boxing bout …
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Denver Summit debut home match shatters NWSL attendance record
Denver Summit, the latest US National Women’s Soccer League (NWSL) expansion team, has broken the league’s attendance record during its …
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CAF general secretary steps down; AFCON to expand to 28 teams
Veron Mosengo-Omba, the general secretary of African soccer’s CAF governing body, has resigned amid the fallout from the controversial 2025 Africa …
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Kingfisher expands BCCI deal to encompass IPL
The Board of Control for Cricket in India (BCCI) has expanded its tie-up with the Kingfisher bottled water brand.Through the agreement, …
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DAZN to launch in-flight, on-ship offering in 2027
Global sports subscription service DAZN is set to launch a new division that will offer live matches and action to …
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Synergy Sports Capital acquires Salt Lake LOVB team
Synergy Sports Capital, the US-based private equity firm, has made a strategic investment in League One Volleyball (LOVB), the nascent …
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FIBA bolsters 3×3 coverage in China with exclusive Shinai Sports deal
Global basketball governing body FIBA has announced a new media rights deal in China for its international 3x3 tour with …
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Google adds AI Search Mode to major IPL partnership
The Google India division of that global internet giant has expanded its major sponsorship deal covering Twenty20 franchise cricket's glamorous Indian Premier …
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NWSL and The Women’s Sports Network team up in content deal
North America's top-tier National Women's Soccer League (NWSL) has unveiled a multi-year tie-up with The Women's Sports Network (TWSN).Through the …
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AC Milan brings in Man United’s Baker as commercial director
Italian soccer giants AC Milan have hired Luke Baker from Manchester United as their new senior commercial director.He joins the Serie …
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BeIN Sports returns to commercial venues in Australia through Foxtel deal
Foxtel, the Australian pay-TV operator owned by DAZN, has agreed an exclusive distribution partnership with BeIN Sports to deliver the …
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FIFA sells out 2026 World Cup global sponsorship inventory
Global soccer's governing body FIFA has sold out its entire global sponsorship inventory for the 2026 men's FIFA World Cup.This …
